Sheila Obeng-King

Articles by Sheila

• The Stack: Major Advancements in AI

  3 weeks ago News

  

  This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff reductions, Google’s antitrust hearing, and copyright lawsuits  The AI race is heating up with major players rolling out significant upgrades. OpenAI [...]

  AI

• Digest: Instagram Enhances Partnership Ads; ChatGPT's Image Generator Gets an Upgrade

  3 weeks ago News

  

  Today's Digest looks at Instagram's partnership ads, upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. Instagram Enhances Partnership Ads Instagram is expanding its Marketing API, making it easier for advertisers to run [...]

  AISocial Media

• Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

  3 weeks ago News

  

  In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws. Outsmart Calls on [...]

  AIOOHTechnology

• Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

  3 weeks ago News

  

  Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change Meta Agrees to Stop Targeting UK User with Personalised Ads  Meta, the owner of [...]

  Ad NetworkAdvertisingAI

• Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers

  3 weeks ago News

  

  Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds. Channel 4 launches new emissions measurement tool An advertising emissions measurement tool has been introduced [...]

  AIBroadcastersDisplayPublisherSustainability

• The Stack: Major Developments in Ad Tech

  4 weeks ago News

  

  This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s MadTech Daily, we dive into major acquisitions at Omnicom, the world’s first AI generated newspaper edition, and Google Search being [...]

  Ad NetworkAd Tech

• Digest: Google to Acquire Cybersecurity Startup Wiz for $32bn 

  4 weeks ago News

  

  Today’s digest covers Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of a potential sale. Google to Acquire Cybersecurity Startup Wiz for $32bn  Google announced it will acquire cybersecurity startup Wiz for USD $32bn (£1.6bn) [...]

  Ad NetworkAd TechAdvertisingAI

• Digest: Disney+ joins Barb Advanced Campaign Hub

  4 weeks ago News

  

  Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to the US Government. Additionally, it highlights Roku's latest initiative to introduce video ads on its platform. Disney+ joins Barb Advanced Campaign [...]

  AICampaignPublisher