Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

Brand Safety on Marketers' Minds; Sublime Skinz Expands in Europe
6 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership [...]
Ad Fraud Brand Safety Data EMEA Inventory Native Programmatic Regulation
New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution
6 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media [...]
Ad Blocking Ad Fraud Advertising Audio Content Display DOOH EMEA In-App Inventory Mobile Native Publisher Regulation Transparency
PreBid by OpenX; Adjust Expands to India
6 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; [...]
Ad Server Audio Data EMEA Header Bidding Measurement Native Programmatic Streaming
UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner
6 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast; Partnership Between FreeWheel & Integral Ad Science; New Footfall Tracking Capabilities by mediasmart; Cedato Introduces Contextual [...]
Ad Verification Data EMEA Measurement Media Spend Monetisation Programmatic Targeting Technology Transparency
OpenRTB 3.0 Now Open for Comment; Marketers Value Data Accuracy Most
6 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding [...]
Ad Tech Audience Data DOOH EMEA Investment Mobile OOH Targeting
Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind
6 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to [...]
Advertiser Advertising Cross-Channel Cross-Device Data EMEA Location Monetisation Programmatic TV Video
Challenging Walled Gardens: Q&A with Adam Singolda, CEO, Taboola
6 years ago News

Content recommendation specialists Taboola have just celebrated 10 years in business. Among other things, ExchangeWire talks to Adam Singolda (pictured below), founder and CEO, Taboola, about the development of the company, the David vs Goliath fight against walled gardens, and [...]
Brand Safety GDPR Video
How the World Cup Can Help Brands Become Champions of Consumer Engagement
6 years ago News

With the latest football world cup under our belt, Thomas Bremond (pictured below), general manager, international, Comcast, looks at why sporting events continue to be lucrative vehicles for brand advertising and summarises key elements of effective campaigns. Since the dawn of television, [...]
Advertiser
USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue
6 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for MediaMath; Customer Analytics Boost Growth & Revenue; GeoSpock/Tamoco Partnership Links Real World with Data; Flashtalking Introduces Consulting Services; and FreeWheel Partners with Operative on [...]
Ad Tech Consultancy Cross-Channel Display EMEA Programmatic Technology
Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success
6 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; [...]
Ad Server Customer Experience Data In-App Mobile Monetisation Native Programmatic Publisher Supply Side Transparency