Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• The Biggest Threat of Ad Fraud is Oversimplified Solutions: Q&A with Asaf Greiner, Protected Media

  7 years ago News

  

  Ad fraud remains a conundrum for the programmatic industry, threatening even perfectly legitimate publishers with losing their ability to fund their operations through advertising. As a result, large players could eventually be the only publishers left standing, leaving the internet with [...]

  Ad FraudAds.txt

• Amazon TAM Available in Europe; Mediacom Launches DOOH Trading Desk

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Amazon TAM launches in Europe; DOOH trading desk by Mediacom; Adyoulike receives JICWEBS Good Practices stamp of approval; and Captify welcomes new [...]

  EMEAProgrammatic

• Can Mobile Movement Data Truly Drive Advertising Efficiency?

  7 years ago News

  

  In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how this differs from the relationship between data and increased spend.  Retail marketing teams in the UK are engaged in a pitched [...]

  DataMeasurementMedia SpendTargetingTechnology

• Long-Term Sustainability Needs Diversity & Inclusion: Q&A with Nithya Das, AppNexus

  7 years ago News

  

  Nithya Das (pictured below) is chief people and legal officer at AppNexus. In this Q&A with ExchangeWire, she talks about the importance of a culture of diversity and inclusion in corporations, and how companies can create a more inclusive atmosphere [...]

  Diversity

• Creatives in Programmatic: Q&A with Karolina Faber, Head of Creative Services, Sociomantic Labs

  7 years ago News

  

  Even though programmatic advertising is primarily about the tech behind the ads, rather than the shape and form of the marketing message, brands should not neglect the creative side of their marketing efforts, argues Karolina Faber (pictured below), head of [...]

  Display

• ProSiebenSat1 übernimmt Kairion; €3,95 Millionen für Nano Interactive

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 kauft Kairion; Kapitalspritze für Nano Interactive, Michael Schöning kehrt zu The Adex zurück; und Fünf Fragen an Kay Schneider, SmartX. ProSiebenSat1 verstärkt sein [...]

  DACHProgrammatic

• Mobile Video Will Benefit Publishers, Advertisers & Consumers: Q&A with Maggie Mesa, OpenX

  7 years ago News

  

  ExchangeWire talks to Maggie Mesa (pictured below), VP mobile business development, OpenX about the different strategies for desktop and in-app advertising, how ad fraud affects mobile apps, viewability measurement in in-app environments, and where mobile advertising is heading in the [...]

  Ad FraudAugmented RealityMobileMonetisationViewability

• Why Are We Discussing First-Price Auction Anyway?

  7 years ago News

  

  With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform, smartclip, in this exclusive byline for ExchangeWire, and explains why a change from second-price auctions [...]

  Ad TechDemand SideSSPSupply Side

• EU Antitrust Authorities to Focus on Data Collection; Fetch Media Sues Uber

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU threatens data collection of big internet players with scrutiny; Fetch Media takes Uber to court; Sizmek promises total transparency; and New [...]

  EMEAProgrammatic

• Viewability is Subjective: Q&A with Ignasi Prat, Tappx

  7 years ago News

  

  Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new viewability metrics are being discussed and implemented by some of the players. Ignasi Prat (pictured below), CMO, Tappx, believes that [...]

  Ad FraudAd TechDisplayViewability