Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Triton Digital Takes Audio Marketplace to South Africa; Captify Expands to Spain

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Triton Digital partners with South African 365 Digital; Captify expands to Spain; Bitposter collaborates with OOH Yes; Lotame integrates Nordics data; Independent [...]

  EMEAProgrammatic

• The Changing Nature of Consumer Personas

  7 years ago News

  

  Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits. In this opinion piece, John Snyder (pictured below), CEO, Grapeshot, looks at personalisation and how the GDPR will make a [...]

  AdvertiserAnalyticsBrandingGDPRTargeting

• Christmas Must Set the 'Mobile-First' Mindset for 2018  

  7 years ago News

  

  The dust has settled on one of busiest shopping weekends of the year and retailers are now heads-down in activating their Christmas campaigns to drive spend. While the headlines certainly suggest that Black Friday was a success, data shows that [...]

  DataHolidaysMobile

• Adition und Spiegel experimentieren mit neuer Messmetrik; smart implementiert ads.txt

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adition und Spiegel Media bringen CpH-Messmetrik; Smart implementiert ads.txt; Ads.txt auch bei Fyber; Kooperation zwischen smartclip und emetriq; und Neue DACH-Chefin für Ligatus. Auch auf ExchangeWire DACH veröffentlicht. Messmetrik-Pilotprojekt von [...]

  Ads.txtDACHProgrammatic

• £3.4bn Programmatic Ad Spend in 2017; Guardian Partners with Improve Digital

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic ad spend to continue growth; Improve Digital supplies SSP for the Guardian; Fraudlogix adds ads.txt; GDPR investments to grow; and Smart’s [...]

  EMEAProgrammatic

• IP Geolocation Can Help Prevent Fraud: Q&A with Kate Owen, Digital Element

  7 years ago News

  

  In a mobile-driven world, users want to have shopping experiences that are relevant and targeted. IP geolocation technology is the technology that makes personalised shopping experiences on-the-go possible. Talking exclusively to ExchangeWire, Kate Owen (pictured below), VP Northern Europe, Digital [...]

  GDPRLocationTargeting

• ProSiebenSat1 kauft Esome; Doppelspitze für Adition

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 verstärkt Ad Tech-Bereich; Adition bekommt Doppelspitze; Ligatus startet revenee; und Fünf Fragen an Karolina Faber, Sociomantic. ProSiebenSat1 kauft Esome und stellt seine Ad [...]

  DACHProgrammatic

• Lack of Transparency Kills Ad Spend; Adventori & Adyoulike Collaborate

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad spend under threat from lack of transparency; Adventori and Adyoulike partner; Ligatus starts native ad network; Viral content providers most likely [...]

  EMEAProgrammatic

• Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

  7 years ago News

  

  Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, [...]

  Ad TechattributionMeasurementMobile

• An A to Z of Women in Ad Tech

  7 years ago News

  

  From directors to founders, vice presidents and C-level executives, women have played a part in the ad tech scene for years – yet often remain in the background at industry events. The diversity conference Ad Tech Inclusion Summit is now [...]

  Ad TechDiversity