Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• virtual minds kauft AdClear; Curated Marketplace von smart in Deutschland

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: virtual minds übernimmt AdClear; smart startet Curated Marketplace in Deutschland; Ad Up von Springer übernommen; und Fünf Fragen an Andreas Kleiser, virtual minds. virtual minds kauft [...]

  DACHProgrammatic

• IAB Europe GDPR Consent Mechanism; AppNexus to Enforce Ads.txt

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Europe provides GDPR consent mechanism; AppNexus to enforce ads.txt; Meetrics provides viewability verification for Facebook ads; IAB Attitudes to Programmatic study; [...]

  Ads.txtEMEAProgrammatic

• It’s Time to Finally Stop Ad Fraud

  7 years ago News

  

  Ad fraud affects every stakeholder in the advertising industry. But rather than doctor the symptoms, the industry needs to get together to work on the roots of the problem. Nigel Gilbert (pictured below), VP of strategic development EMEA, AppNexus, takes [...]

  Ad Fraud

• Ads.txt nur bei 2.5% der Domains; Tapad wächst in Deutschland

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Ads.txt in Deutschland unterrepräsentiert; Tapad will in EMEA investieren; Adform enttarnt "Hyphbot"; und Fünf Fragen an Stefan Husemann, CEO, Advertising Alliance. Ads.txt in Deutschland [...]

  Ads.txtDACHProgrammatic

• Adform Uncovers Hyphbot Scam; Audience Data Demand Increases

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform identifies massive Hyphbot scam; Increasing demand for audience data; New attribution product by Location Sciences; Ad blocking guide by AOP; Tapad [...]

  EMEAProgrammatic

• After Years of False Starts, True Native Offers Hope: Q&A with Kai Henniges, video intelligence

  7 years ago News

  

  With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder of Swiss mobile video SSP video intelligence, believes that native is the way forward, as it works with existing page [...]

  DataNativeTargetingVideo

• Expertenbeirat für Programmatic-Zertifikat gewählt; wywy gehört zu TVSquared

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nächster Schritt auf dem Weg zum Programmatic-Gütesiegel für Agenturen; TVSquared kauft wywy; Wagawin expandiert nach Asien; und Fünf Fragen an Marius Rausch, AppNexus. Expertenbeirat [...]

  DACHProgrammatic

• Collaborate or Die: Q&A with Dan de Sybel, Infectious Media

  7 years ago News

  

  Will the upcoming GDPR regulations end up making the Google/Facebook duopoly even more dominant in the digital media world – and what can smaller players do? Dan de Sybel, CTO, Infectious Media, thinks that with the challenges of GDPR close [...]

  GDPRRegulation

• DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: DigiTrust reaches critical mass; Study finds advertisers hypercritical of agencies; TabMo partners with Adyoulike; Suggestv closes seed funding round; and TVSquared buys [...]

  EMEAProgrammatic

• BVDW Studie zu Ad Awareness; adsquare und Adobe kooperieren

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW nimmt Ad Awareness unter die Lupe; Adsquare kooperiert mit Adobe; Protected Media stellt Sicherheitslösungen für evans Video; und Fünf Fragen an Daniel [...]

  DACHProgrammatic