Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Certification for Media iQ; FastPay Buys AnchorOps

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation [...]

  Ad FraudAd TechAd VerificationBrand SafetyDisplayEMEAMeasurementProgrammaticTargetingTransparency

• Preparing Your Data for GDPR: Q&A with Jennifer Roubaud, VP UK/Ireland, Dataiku

  7 years ago News

  

  Tick - tock... Time is running out to get ready for the GDPR. The regulations are going to affect all companies, whether they store customer data or not. In this Q&A with ExchangeWire, Jennifer Roubaud (pictured below), VP UK/Ireland, Dataiku, [...]

  GDPRRegulation

• Ippen Digital übernimmt ads.txt Skript; Einzelhandel dominiert digitale deutsche Werbeausgaben

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Ippen Digital führt ads.txt ein; Digitaler Ad Spend vor allem von Retail getrieben; Ströer Digital übernimmt Mehrheitsbeteiligung an Yieldlove; und Fünf Fragen an Mario [...]

  Ads.txtDACHProgrammatic

• Ad Fraud Needs to Be Tackled by Industry Leaders: Q&A with Erika Soliven, Sociomantic

  7 years ago News

  

  The GDPR is on everybody's mind. But will it be effective in battling ad fraud? Erika Soliven (pictured below), marketing director, Sociomantic Labs, believes that the industry needs to take responsibility for the problem. In this Q&A with ExchangeWire, she [...]

  Ad FraudDiversity

• Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement [...]

  Ad FraudAd TechBrandingEMEAMeasurementMobileMonetisationProgrammaticTransparencyViewability

• Agentur-Gütesiegel vom BVDW; Evania Video und Fraudlogix kooperieren

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für Agenturen vom BVDW; Evania Video und Fraudlogix kooperieren; Fyber bringt neue Demand-orientierte Nutzeroberfläche; und Fünf Fragen an Volker Ballueder, Rocket [...]

  Ad FraudAgencyArtificial IntelligenceDACHDemand SideProgrammaticTransparency

• JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens new anti-ad-fraud certification; OpenX buys Mezzobit and PubNation; Adyoulike and The Trade Desk partner; Evania and Fraudlogix cooperate; Triton and OMS [...]

  Ad FraudAd VerificationAudioBrand SafetyEMEAHeader BiddingMeasurementNativeProgrammatic

• Clearing Up the Confusion Between Mobile Web & In-App Marketing

  7 years ago News

  

  Mobile marketing can be a confusing space, as the term encompasses so many types of advertising. One area that perplexes new marketers is the difference between mobile web and in-app advertising. As a result of this uncertainty, some verticals, like [...]

  Mobile

• Mobile-Only Applies to All: Q&A with Petra Vorsteher, Chief Alliances Officer & Co-Founder Smaato

  7 years ago News

  

  Where to next with mobile app monetisation? ExchangeWire speaks with Petra Vorsteher, chief alliance officer and co-founder, Smaato, about mobile-only, the diversity in ad tech, and why Hamburg is an exciting place to watch, when it comes to ad tech. ExchangeWire: Where [...]

  Display

• Milliarden-Schäden durch Device-ID-Betrug; Coalition Against Ad Fraud

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Betrugsmasche Device-ID-Fraud; Adjust holt neue Mitglieder in die Coalition Against Ad Fraud; In-App Ad Spend boomt; und Fünf Fragen an Andreas Joebges, RMG. Device ID [...]

  Ad FraudDACHMobileProgrammatic