Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Frequency Capping at Sizmek; Eyeota-YouGov partnership; Zvelo and S4M collaborate; 1XL promises more audience transparency; EnvisionX promotes blockchain tech; Glispa launches Avocarrot platform; [...]

  EMEAProgrammatic

• Mobile Advertising Revenues Topped €63bn in 2016; Mobile Outperforms Desktop

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global mobile ad revenues continue to rise; Mobile outperforms desktop; [...]

  MobileMonetisation

• Challenges Are Necessary for Evolution: Q&A with Dora Lakatos, Glispa

  8 years ago News

  

  Speaking to ExchangeWire, Dora Lakatos (pictured below), SVP global growth, Glispa, discusses current trends in mobile ad tech, operating a global company from an as-yet conservative market, and explains how the challenges in performance marketing may yet yield some positive [...]

  Ad TechDisplayMobile

• Redefining the Millennial Brand Experience

  8 years ago News

  

  How can marketers best reach the millennial generation? Rocket Fuel’s UK commercial  director, Joel Christie, explains how artificial intelligence can fix the failings of outdated marketing to meet and exceed the expectations for generations to come. The digital economy is by its [...]

  Artificial IntelligenceBrandingTargeting

• Ad Fraud Breaches the Trust Between Networks, Publishers & Advertisers: Q&A with Tim Koschella, AppLift

  8 years ago News

  

  With global ad revenue wasted on fraudulent traffic reaching into double-figure billions in 2017, ad fraud remains an issue in the programmatic industry. Tim Koschella (pictured below), CEO and co-founder of AppLift, speaks to ExchangeWire about aligning with advertisers' needs and combining [...]

  Ad BlockingAd FraudAd TechattributionDACHSocial Media

• Digital Audio: Then, Now & the Future

  8 years ago News

  

  Digital audio has been transformed from a nascent advertising and publishing channel to a booming industry in just three short years. Oliver Deane (pictured below), director of commercial digital, Global, reflects on how the industry has evolved in this time and [...]

  Audio

• Matchinguu übernommen von Verve; Glispa kauft RelevanTech

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Verve kauft Matchinguu; Glispa investiert in israelische Ad Tech-Schmiede; adsquare und Gravy Analysis kooperieren; und Ad Spend-Prognose für 2017. Verve übernimmt Matchinguu Die mobile Marketing-Plattform Verve will sich international breiter aufstellen. Zu diesem [...]

  DACHProgrammatic

• GroupM Adjusts UK Ad Spend Forecast; Triton Digital Launches Audio SSP

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend growth slower than expected; Triton Digital launches audio SSP, Yield-Op; Glispa buys RelevanTech; Global ad spend to rise; You [...]

  DACHProgrammatic

• ProSiebenSat1 initiiert European Broadcaster Exchange; Mehr Adblocker im 1. Quartal

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Europäisches Medienbündnis „European Broadcaster Exchange“; Deutsche Adblocker-Rate in Q1 gestiegen; und Smaato und DoubleClick bauen Partnerschaft aus.  ProsiebenSat1 schmiedet europäisches Medienbündnis Die Sendergruppe ProSiebenSat1 will mit europäischen Partnersendern zusammenarbeiten, um ein Joint Venture [...]

  DACHProgrammatic

• IAS & Facebook Partnership; New European Broadcaster Alliance

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS and Facebook extend their partnership; New European Broadcaster Alliance; xAd rebrands to GroundTruth; Factual and Adform partner; TVTY bumps up moment [...]

  EMEAProgrammatic