Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• What Is AI Doing for Programmatic? Q&A with Sophie Light-Wilkinson, Rocket Fuel

  8 years ago News

  

  What do we really mean when we talk about AI? ExchangeWire speaks with Sophie Light-Wilkinson, senior director of marketing, Rocket Fuel, about how AI transcends everyday lives and what it is doing for the future of programmatic marketing. ExchangeWire: As consumers [...]

  Artificial Intelligence

• Adblocking-Statistik für Deutschland; Neue Brand-Safety-Maßnahmen von Admetrics

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Zwei Drittel der deutschen Internetuser setzen Adblocker ein; Admetrics verstärkt Brand-Safety-Maßnahmen; und Media Impact kooperiert mit Vidazoo. Adblocking bleibt Problem in Deutschland Beim Thema Adblocking können deutsche Marketer nach wie vor [...]

  DACHProgrammatic

• Slower Growth Rate for Ad Blocking in Europe; Tealium Announce Data Integrations

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Highest ad blocker rate in Germany; Tealium integrates new data sources; Brand safety features at Admetrics; Top DSPs and DMPs, according to [...]

  EMEAProgrammatic

• 'Transparency for a Fair Price' – Q&A with Diana Loriot, Sociomantic Labs, On the Trends in Data-Driven Marketing

  8 years ago News

  

  Diana Loriot is global head of service at Sociomantic Labs and leads the client services teams. ExchangeWire speak to her about global trends in digital marketing, the challenges of transitioning into new cultures, and the deplorable lack of women in ad tech. ExchangeWire: [...]

  DataTransparency

• Deutsche Unternehmen nicht auf GDPR vorbereitet; Google bringt Adblocker für Chrome

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: GDPR-Umsetzung in Deutschland; Google Chrome bekommt Adblocker; Markensicherheit bei Snap; und Fünf Fragen an Jürgen Galler, 1PlusX. Deutsche Unternehmen nicht auf GDPR-Implementation vorbereitet Die Datenschutzgrundverordnung GDPR wurde [...]

  DACHProgrammatic

• Snap's Brand Safety Coalition; Infectious Media Cooperates with Screen6

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Snap extend cooperation with IAS, Moat, and DoubleVerify to a strategics brand safety council; Infectious Media integrate Screen6's cross-device ID; Pubmatic extends [...]

  EMEAProgrammatic

• Deutschland hat zweithöchsten Ad Spend in Europa; Ligatus startet in UK

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Fast €6 Milliarden Ad Spend in Deutschland; Ligatus expandiert nach Großbritannien; und Nielsen bringt Twitter-Ad Ratings für Deutschland. Deutschland auf Platz 2 bei europäischem Online Ad Spend Im Ad Spend Ranking [...]

  DACHProgrammatic

• Online Dominates European Advertising; Ligatus Launches in UK

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad [...]

  EMEAProgrammatic

• Starkes Wachstum für Programmatic in Deutschland; Purpur Media und Improve Digital kooperieren

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Programmatic-Wachstum in Deutschland überrascht Experten; Improve Digital kooperiert mit Purpur Media; Sizmek besetzt CDO-Stelle; Rocket Fuel bringt Anti-Malvertising-Lösung; und Fünf Fragen an Volker Hatz, [...]

  DACHProgrammatic

• Rubicon vs Guardian; PulsePoint Partners with BPA

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon vs Guardian – round 2; PulsePoint and BPA partner; Private Mobile Marketplace by Mobfox; GroupM start Motion Content Group; Adyoulike and Condé [...]

  EMEAProgrammatic