Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

  6 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for Mobile Advertising; AppNexus Acquired by AT&T; Eyeo Launches AI-Powered Ad Block Detector; Ligatus Has Entered [...]

  Ad BlockingAnalyticsArtificial IntelligenceAutomated GuaranteedDemand SideEMEAMENAMobileNativeProgrammatic

• Key Trends in the Age of GDPR: Q&A with Carl White, Co-Founder, Nano Interactive

  7 years ago News

  

  With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention. In this Q&A with ExchangeWire, Carl White (pictured below), co-founder, Nano Interactive, discusses cookieless tracking, [...]

  Artificial IntelligenceGDPRTransparency

• What the Digital Advertising Ecosystem Really Looks Like in 2018: Q&A with Oliver Whitten, COO, Adform

  7 years ago News

  

  Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to [...]

  Ad FraudArtificial IntelligenceBrand SafetyGDPR

• How to Stay Ahead of the Personalisation Game

  7 years ago News

  

  Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to create a better customer experience? John Nardone (pictured below), CEO, Flashtalking, [...]

  CreativeNativePersonalisation

• Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa

  7 years ago News

  

  Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A [...]

  CreativeGDPRMobileProgrammaticTransparency

• Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism [...]

  Ad BlockingEMEAHeader BiddingInvestmentMeasurementMobilePersonalisationTargetingVideoViewability

• AI the Next Industrial Revolution: Q&A with Jeffry van Ede, Co-Founder & CEO, Simplaex

  7 years ago News

  

  AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning? ExchangeWire discusses the future of AI with Jeffry van Ede (pictured below), co-founder & CEO, Simplaex. ExchangeWire: [...]

  AIGDPRRegulation

• Getting the Measure of Programmatic

  7 years ago News

  

  Programmatic has a measurement problem. P&G chief brand officer Marc Pritchard sent shockwaves through the industry with demands for improvement in this important area; and evidence is emerging that underlines just how tricky the thorny issue of measurement is for [...]

  Measurement

• Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches 'Verify'

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]

  Ad TechAd VerificationAudienceAudioInventoryLocationMeasurementMobileProgrammaticTargeting

• European Advertising Market Doubled; Adobe Acquires Magento Commerce

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European Advertising Market Doubled Since 2012; Adobe Buys Magento Commerce for USD$1.68bn; PubMatic’s Quarterly Mobile Index Finds Continued Header Bidding Growth; Sonobi [...]

  DataDisplayE-CommerceEMEAHeader BiddingMobileMonetisationTransparency