Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Telefonica kauft Minodes; GfK und Eyeota bringen Retail-Segmente

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Minodes wird von Telefonica übernommen; GfK und Eyeota bündeln Retail-Daten; Neuer CEO für Mindshare; und Fünf Fragen an Diana Loriot, Sociomantic Labs. Telefonica kauft [...]

  DACHProgrammatic

• Growth at OpenX; SuperAwesome Get Certified

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals are good deals for OpenX; Kids' platform SuperAwesome receive COPPA certification; Funding for Takumi; Viant complete integration of Adelphic; Integral Ad [...]

  EMEAProgrammatic

• AppNexus kooperiert mit Springer; Adjust geht nach China

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: AppNexus stellt Werbetechnologie für Springer; Adjust expandiert nach China; IP Network wird zu RTL AdConnect; und Fünf Fragen an Volker Ballueder, Rocket Fuel. Technologie-Deal [...]

  DACHProgrammatic

• AppNexus Inks Partnership with Axel Springer; New Skins for Sublime Skinz

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus team up with German publisher Springer; Sublime Skins launch new formats; Widespace partner with La Place Media; Online Safety Division by [...]

  EMEAProgrammatic

• Adblock-Nutzung gestiegen; Sourcepoint erhält ePrivacy-Siegel

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Mehr Adblocker-Einsatz in Deutschland; Sourcepoint bekommt ePrivacy-Siegel; Viewbility Benchmarks für Deutschland; und adsquare kooperiert mit Motionlogic. Mehr Adblocker: Deutsche User vor allem von Pop-ups genervt Die Zahl [...]

  DACHProgrammatic

• Management Buyout for Ve Interactive; Channel 4 Introduce Audio-Personalised TV Ads

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ve Interactive saved by management buyout; Channel 4 and Innovid personalise audio ads; Viewability Measurement by comScore; IAB Video Ad Format survey; Sourcepoint [...]

  EMEAProgrammatic

• Eigener Ad Blocker für Google?; Oracle kauft Moat

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eigener Ad Blocker für Google; Oracle kauft Moat; Adyoulike kooperiert mit Sizmek; und Data als größte Herausforderung. Google interessiert sich für eigene Ad-Blocking-Lösung Für ein Unternehmen, das sein [...]

  DACHProgrammatic

• Header Bidding for Video Makes Sense: Q&A with Eric Hoffert, AppNexus

  8 years ago News

  

  Header bidding adoption has ramped up quickly over the last few years, but has yet to spread significantly to formats other than web display. AppNexus is one of the companies pushing to change that, having recently released a guide for [...]

  Header BiddingVideo

• Oracle Buys Moat; Google Considers Own Ad Blocker

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to be acquired by Oracle; Google Chrome ad blocker?; Adyoulike and Sizmek partner; WideOrbit and Dentsu Aegis collaborate; and Kantar 'Dimension' [...]

  EMEAProgrammatic

• Integral Ad Science berichtet für YouTube; MediaMath Curated Market

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Integral Ad Science berichtet für YouTube; MediaMath startet seinen Curated Market; und Tapad und Innovid kooperieren. Integral Ad Science bietet Marken-Sicherheitsberichte für YouTube Nach mehreren Boykottaktionen gegen Youtube [...]

  DACHProgrammatic