Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Mobile Drives UK Ad Spend; Integral Ad Science Reports Brand Safety for YouTube

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad Science reports on YouTube brand safety; Blis and TVTY partner; Tapad and Innovid collaborate; New [...]

  EMEAProgrammatic

• Software Service Success: Why the Shift to SaaS is Paying Off

  8 years ago News

  

  The move to SaaS allows partner agencies to make real gains by delivering more transparency on what the technology is delivering, as well as control over key aspects of consumer privacy and targeting, argues Joe Peters (pictured below), director of [...]

  SaaS

• Eyeo kauft sich Micropayment-Anbieter Flattr; AppNexus kooperiert mit Tamedia

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo kauft Micropayment-Dienst Flattr; AppNexus und Tamedia kooperieren; und adsquare bringt Sinus Milieus über Microm. Eyeo übernimmt Flattr Adblock Plus-Macher Eyeo überrascht mit der Mitteilung, sich einen [...]

  DACHProgrammatic

• Yahoo & AOL to Become Oath; Superawesome Launch Content Targeting Tool

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Yahoo and AOL will become Oath; Content Targeting tool aimed at kids by Superawesome; New optimisation platform by Sticky; Tabmo-Teads integration; OMS [...]

  EMEAProgrammatic

• How Server-to-Server Header Bidding Builds a Better Marketplace

  8 years ago News

  

  In the age of ad fraud and fake news, trust and transparency in the marketplace are more important than ever. Nigel Gilbert, VP Strategic Development EMEA, AppNexus (pictured below) argues for moving header bidding server-side, as it helps building trustful [...]

  Header Bidding

• SpotX stellt Infrastruktur für gutefrage; Outbrain bringt Automatic Yield

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: SpotX kooperiert mit Frage-und-Antwort-Plattform gutefrage; Outbrain bringt Automatic Yield an den Start; und Deutschland unter den wichtigsten Ad Spend-Wachstumsmärkten. SpotX stellt Infrastruktur für gutefrage Videospezialist SpotX will in [...]

  DACHProgrammatic

• EU Criticises US Approach to Privacy Shield; Guardian Sues Rubicon Project

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to vote again on Privacy Shield; Guardian takes legal action against Rubicon Project; Ireland enjoy high digital ad spend; New partnerships for [...]

  EMEAProgrammatic

• Eyeota und Kantar bringen TGI-Segmente nach Deutschland; Displayce und adsquare kooperieren

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeota und Kantar Media kooperieren; OOH via Displayce und adsquare; und Seeding Alliance von Ströer übernommen. Eyeota und Kantar bringen TGI Segmente nach Deutschland Eyeota und Kantor [...]

  DACHProgrammatic

• Teads Acquired by Altice; Hootsuite Buys Snapchat Analytics

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New owner for Teads; Hootsuite invests in analytics; Adyoulike tackles US expansion; Growing digital ad spend in France; Better Ads Standards to improve [...]

  EMEAProgrammatic

• Acceptable Ads Komitee von Eyeo; Rückgang der Adblocker-Rate

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Erster Einblick in die Zusammensetzung des Acceptable Ads Komitees von Eyeo; Weniger Adblocker im Einsatz; Mobile Ad Spend in Deutschland steigt; Havas startet Adcity in Deutschland; [...]

  DACHProgrammatic