Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Taboola kooperiert mit Ströer; Mehr Adblocker auf Mobile als auf Desktop

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Taboola und Ströer kooperieren; Mehr Adblocker auf Mobile als auf Desktop; Neue Führungskraft bei Sizmek; Exklusivdeal zwischen adsquare und GfK; und Fünf Fragen an Bernd Hacker, Sprinklr. Exklusivdeal zwischen [...]

  DACH

• Leadership Change at Sizmek; InMobi Partners with Adsquare

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare partner; Yieldify Conversion Platform; Hootsuite acquire AdEspresso; and Spotad land USD$3.5m (£2.8m) in funding. Sizmek CEO [...]

  EMEA

• Retail Media Group gegründet; RTL beteiligt sich an Q division

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Retail Media Group startet; Mediengruppe RTL erwirbt Beteiligung an Q division; mediascale gewinnt BurdaForward für natives Advertising; und 1plusX eröffnet DACH-Büro. Retail Media Group bündelt “Datenschätze” [...]

  DACH

• AppNexus Partners with Index Exchange; New Data Hub at Sizmek

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek Data Hub; Rubicon Project team up with Tapad; Partner Solutions Program at Ooyala; and New CRO [...]

  EMEA

• Virtual Minds übernimmt The ADEX; plista 2017 auf Expansionskurs

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Virtual Minds übernimmt The ADEX; Expansionspläne bei plista; Visoon und smartclip kooperieren für Addressable TV; Deutschland bei Mobile Programmatic die Nummer 2 in [...]

  DACHProgrammatic

• Viant Buys Adelphic; Superawesome Plans IPO

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate [...]

  Ad TechDataDisplayEMEAProgrammatic

• Holistic Audience Targeting Needs an Integral Approach

  8 years ago News

  

  Marketers, particularly major retailers, are long accustomed to thinking 'location-first', experimenting with ideas and innovations aimed to enhance experiences by personalising information and incentives delivered to mobile devices based on consumers' current location. It's a mindset that has allowed these [...]

  Ad TechDMPLocationMobileProgrammatic

• AppsFlyer Finanzierungsrunde; Meetrics Viewability Benchmark für Deutschland

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Dritte Finanzierungsrunde für AppsFlyer; Viewabilility in Deutschland; ProSiebenSat1 und Zalando kooperieren; Addapptr startet in UK; und Addikteev übernimmt Trademob. Deutsche Telekom Capital Partners investiert in AppsFlyer Das Jahr [...]

  DACH

• Ad-Juster Acquired By Innotech; DMG & Forensiq Partner

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel's automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD [...]

  Ad FraudEMEAViewability

• BVDW kritisiert E-Privacy-Verordnung der EU; TabMo und adsquare kooperieren

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions E-Privacy-Verordnung; Kooperation zwischen adsquare und TabMo; Orbyd wächst; taz wählt Yieldlove als Onlinevermarkter; und Fünf Fragen an Alexander Erlmeier, MD Central Europe, [...]

  Ad TechDACHDataDSPMedia SpendProgrammatic