Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• EU Allows Ad-Blocker Tracking; Flashtalking Accredited by MRC

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq partners with Affise; VideoAmp unveils mobile DSP; adsquare and TabMo cooperate; Gameloft and AerServ partner; Tapad opens [...]

  Ad Blocking

• Methbot controversy; Native Advertising Grows Rapidly

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen acquires Gracenote; TubeMogul becomes Instagram Partner member; and Blis partners with Moat.  Methbot controversy A recent news [...]

  Ad FraudEMEAMedia SpendNativeProgrammaticViewability

• Who Wins When Native Advertising & Programmatic Buying Collide?

  8 years ago News

  

  Native ads are known to be more viewable and generate more brand lift, as well as accruing higher purchase rates, than standard formats. And programmatic promises a personalised, relevant ad experience for viewers while giving marketers and publishers the optimum ROI. [...]

  NativeProgrammatic

• Neustar Under New Ownership; AppNexus Launches PreBid Video

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes [...]

  EMEAHeader BiddingProgrammaticPublisherVideo

• Publisher investieren in Mobile; Mobiler Videokonsum in Deutschland rückläufig

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Deutsche Publisher wollen in Mobile investieren; Deutschland gegen den Trend bei mobiler Videonutzung; The Trade Desk expandiert in Hamburg; und Flashtalking und Tapad kooperieren. Deutsche Publisher Studie von AOL Mit einer [...]

  DACHMobilePublisherVideo

• Rubicon Launch 'Project Awesome'; Integral Ad Science Open Sources SDK

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon Project tackle ad fraud; Integral Ad Science open source their SDK; Pixalate launch Video Seller Trust Index; S4M target travellers; New partnership [...]

  EMEANativeProgrammatic

• Adform personalisiert für TUI fly; Rosige Zeiten für Messaging-Apps

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adform-TUI fly Kooperation; Anteil an Mobile Messaging-Nutzung in Deutschland wächst; 1plusX startet in DACH; und Fünf Fragen an Siamac Alexander Rahnavard. Adform personalisiert für TUI fly Seit einem Monat bereits aktiv, [...]

  DACHProgrammatic

• Sintec Buys Operative; AppNexus IPO Already Under Way?

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?; Nielsen certifies TabMo; GroupM launches [m]Platform; Strategic alliance between Stack I/O and Transparent Media; Brand Networks integrates with TVTY; and Mobsta [...]

  Ad TechEMEAMedia SpendMobileProgrammaticPublisherTechnology

• A Tighter Rein on Programmatic: German Code of Conduct

  8 years ago News

  

  From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch up with international markets. As the German programmatic market consolidates, the industry has come together to commit to minimum standards [...]

  Ad FraudDACHDataEMEAProgrammaticRegulationTransparency

• Deutscher Programmatic Code of Conduct; Anti-Ad-Fraud Initiative von Adjust

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche:  Deutscher Programmatic Code of Conduct; Adjust mobilisiert gegen Ad Fraud; Neue App-Daten für adsquare; und Fünf Fragen zum Code of Conduct an Julian [...]

  Ad FraudAd NetworkattributionDACHDisplayDMPMobileProgrammaticTargeting