Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• AT&T Buys Time Warner; Criteo Launch Predictive Search

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; [...]

  Ad NetworkAd TechAgencyAnalyticsattributionAutomated GuaranteedBrandingCross-DeviceDataDigital MarketingDisplayDSPEMEAExchangeMartechMeasurementMedia SpendMobileProgrammaticPublisherTargetingViewability

• Facebook geht vor Gericht; Neues Advertiser Center für YieldKit

  8 years ago News

  

  ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook geht gegen Datenschutzanordnung vor Gericht; YieldKit Advertiser Center; Burda baut AdTech Factory aus; und Deutschland auf Platz 3 in Viewability-Vergleich. Facebook [...]

  Ad TechAdvertiserDACHDataDigital MarketingDisplayEMEAFacebookMeasurementProgrammaticPublisherTechnologyTradingViewability

• Naspers Sells Allegro; Armis.Tech Launches in France

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital [...]

  Ad TechAdvertiserAgencyAmazonCreativeEMEAExchangeLocationMeasurementMedia SpendMobilePerformanceProgrammaticPublisherTargetingTechnologyViewability

• 5 Steps to Ensure a Secure Marketplace for First-Party Data

  8 years ago News

  

  The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy to hold it all together. In this piece, Fritz Richter, CTO and co-founder, adsquare, (pictured below) looks at the requirements for [...]

  AdvertiserAnalyticsDataDMPExchangeMobileProgrammatic

• DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt

  8 years ago News

  

  ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA [...]

  Ad BlockingAd ServerAd TechDACHDataDisplayEMEAMedia SpendMobileProgrammaticTechnologyVideo

• Less Ad Fraud in UK; SpotX / Vemba Partnership

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba partner; Integral Ad Science and AOL; Brandwatch expands to France; and new CEOs for iotec [...]

  Ad FraudAd TechAdvertiserDisplayEMEAMartechMeasurementMedia SpendProgrammaticPublisherTechnologyViewability

• The Programmatic Tug of War: How Header Bidding Can Help Us Drive Real Change

  8 years ago News

  

  The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since the move from print to digital, it’s become a perpetual tug of war between competing parties with very different ideologies [...]

  AdvertiserAnalyticsDataDisplayHeader BiddingProgrammaticPublisher

• How the Rise of Robotic Cars Will Transform the Ad Industry

  8 years ago News

  

  Ford forecasts that in just five years we’ll be seeing self-driving cars on roads across the UK and USA. Business Insider UK goes for a more punchy prediction, saying that by 2020 there will be ten million self-driving cars on [...]

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• DACH: Facebook-WhatsApp Datenaustausch; Spotify macht programmatische Audio-Werbung

  8 years ago News

  

  ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Abmahnung für Facebook und WhatsApp; Spotifys erste Programmatic Audio-Kampagne; Exactag macht Deutsche Bahn programmatisch; und BVDW reagiert auf digitale Regulierungspläne des Bundeswirtschaftsministeriums. Datenschützer [...]

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• Salesforce Acquires Krux; Criteo Buys HookLogic

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo taking over HookLogic; Guardian launches programmatic audience targeting platform; IPA champions diversity; Optimizely enables campaign experimentation; [...]

  AdvertiserAnalyticsBrandingCross-ChannelCross-DeviceDataDigital MarketingDMPEMEAExchangeMartechPerformanceProgrammaticPublisherTargetingTechnology