Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• South Africa: Where Does Programmatic Sit?

  8 years ago News

  

  Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the mobile sphere, with 45% of display advertising in Europe traded through programmatic solutions. But what about the lesser-known markets? As [...]

  Ad TechAdvertiserAgencyDisplayDMPExchangeMedia SpendMENAMobileProgrammaticPublisher

• News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]

  Ad BlockingAd NetworkAnalyticsattributionCross-ChannelCross-DeviceDACHDataDigital MarketingDisplayDMPEMEAExchangeFacebookMartechMeasurementMedia SpendMobileProgrammaticPublisherRegulationSocial MediaTargetingTradingTransparencyTVVideo

• AdBlock Plus Launches SSP; New Targeting Options for Snapchat

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up. AdBlock [...]

  Ad BlockingAd NetworkAd TechAdvertiserCross-DeviceDataDisplayEMEAExchangeMartechProgrammaticPublisherSSPTradingTV

• Beeswax Receive Series A Funding; Adform Make DMP Standalone

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform's Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for [...]

  Ad TechAd VerificationAgencyAnalyticsDACHDataDMPEMEAExchangeIndustry InfrastructureMartechMobilePMPProgrammaticTechnologyTransparency

• EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; [...]

  Ad FraudAdvertiserAnalyticsAutomated GuaranteedBrand SafetyDACHDigital MarketingEMEAExchangeFacebookGoogleMartechMeasurementNativeProgrammaticPublisherTransparencyUK

• As Online Shopping Peaks, What’s the Future of CRM?

  8 years ago News

  

  It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments. They anticipate that companies will reach out to them in the ways and at the times they prefer, with relevant [...]

  AnalyticsDataDigital MarketingMartechProgrammaticTargeting

• The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent's digital-only success; New market transparency tools by [...]

  Ad FraudAd NetworkAd ServerAd TechAd VerificationAdvertiserAgencyBrand SafetyBrandingCross-ChannelDataDSPEMEAExchangeHeader BiddingM&AMartechMedia SpendProgrammaticTargetingTechnologyUKVideoViewability

• Pinterest Video Ads; Lotame Unlocks Data

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP [...]

  Ad FraudAd NetworkAd ServerAdvertiserCross-ChannelCross-DeviceDataDMPDSPEMEAExchangeHeader BiddingMartechMeasurementMedia SpendMobileProgrammaticTargetingViewability

• Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]

  Ad BlockingAd FraudAd ServerDACHDigital MarketingDisplayDSPEMEAExchangeFacebookMeasurementMobileProgrammaticPublisher

• Now & Next: Augmented Reality

  8 years ago News

  

  Pokemon Go may be a fad that passes after a few months, but augmented reality, i.e. real-time integration of digital information into consumer environments, is here to stay. This edition of ExchangeWire’s Now & Next feature looks at augmented reality [...]

  Augmented Reality