Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Video Ad Views Growing 24% YOY; US Ad Revenues Soaring

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Video ad views steadily growing; US ad revenues spike; and Usage penetration growth [...]

  AdvertiserAppleEMEAExchangeWire ResearchMedia SpendMobileUKVideo

• Now & Next: Chat Apps

  9 years ago News

  

  Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

  AdvertiserBrandingDataMobileNativeProgrammaticSocial MediaTargetingTechnology

• Smaato Changes Ownership; German Publishers Pool Their Data

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data; Tencent interested in Supercell; Exclusive partnership between Unlockd and Tesco Mobile; JICWEBS produces viewability guidelines; and [...]

  Ad TechDACHDigital MarketingDisplayEMEAExchangeMartechMobileProgrammaticPublisherTargetingTransparencyUKVideoViewability

• Privacy Trumps Price; Programmatic Appreciated for Reduction of Media Wastage

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers want more control over data handling; The benefits of programmatic; [...]

  AdvertiserBrandingDataEMEAMobileProgrammaticPublisherUK

• Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm; Facebook retires LiveRail; DoubleClick connects advertisers and marketing experts; Adsquare partners with Adelphi; and New partnership [...]

  Ad NetworkAd ServerAd TechAnalyticsDMPDSPEMEAExchangeFacebookLocationMartechMeasurementMobileProgrammaticTargetingTechnology

• For Supply Chains, the Direct Approach Works Best

  9 years ago News

  

  Although successful and still growing, programmatic trading is outdated and overpriced. If it is to survive, the industry needs to up their game and update and optimise programmatic. In this piece, Andrew Eifler, VP product management, AppNexus Advertiser Technology Group (pictured [...]

  DSPProgrammaticSSPTrading

• Rising Revenues for UK Publishers; CMOs Value Their Agencies

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Revenue growth for UK digital publishers; CMOs rely on agencies; and [...]

  AgencyattributionEMEAMedia SpendMobilePublisherSocial MediaUK

• Potential Defeat for AdBlock Plus Against Springer; Facebook Shutters FBX

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS [...]

  Ad BlockingAd ServerAd TechAdvertiserAutomated GuaranteedDACHDataDigital MarketingEMEAExchangeFacebookMedia SpendMobileProgrammaticPublisherRegulationTradingTVUKVideo

• Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic grew over 100% in Europe in 2015; Double-digit billions in [...]

  Ad BlockingAdvertiserAgencyattributionDataDigital MarketingEMEAExchangeWire ResearchMartechMeasurementMedia SpendMobilePMPProgrammaticPublisherUKViewability

• Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency [...]

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