Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• GDPR Might Provide Momentum for U.S. Data Privacy Laws: Q&A with Amit Dar, Taptica

  7 years ago News

  

  Europe and European companies have tended to lead the pack when it comes to data protection concerns and regulations. ExchangeWire chats with Amit Dar (pictured below), general manager U.S. of global end-to-end mobile advertising platform Taptica about ensuring data privacy within [...]

  GDPRRegulation

• Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; [...]

  Ad ServerAnalyticsAudienceDataInventoryMonetisationProgrammaticVideo

• Growing Sustainably: Q&A with Gavin Stirrat, VP Europe, Partner Services, OpenX

  7 years ago News

  

  Following his appointment as VP Europe, partner services, at OpenX, ExchangeWire took the opportunity to ask Gavin Stirrat (pictured below) about OpenX's potential expansion plans, the quality and transparency issues in the programmatic industry, and the trends to be expected [...]

  Ad TechGDPRMobileProgrammaticRegulation

• Smart Cities, Autonomous Vehicles, Artificial General Intelligence Robotics: Q&A with Steve Marsh, GeoSpock

  7 years ago News

  

  Developments in artificial intelligence (AI) are forming our future world, from advancements in robotics leading us to increasingly human-like AI bots, to an upsurge in focus on the creation of truly autonomous vehicles. However, the question of ethics remains. With [...]

  AI

• How to Clean Up Your Marketing Stack, Pre-GDPR

  7 years ago News

  

  In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management [...]

  GDPRRegulation

• Using Natural Language Processing to Understand Grey Areas in Brand Safety

  7 years ago News

  

  New technology may be the root of issues like fake news and malicious ads, but it is also helping publishers and advertisers take the next step forward in the battle to protect brands from unintentional misplacement of ads against inappropriate [...]

  Brand SafetyDisplay

• Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase of Mobile Fraud; Mobile App Video Exchange by OpenX; Media iQ Rebrands to 'MiQ'; Cheetah Mobile Co-operates with Protected Media [...]

  Ad FraudAdvertiserBrandingE-CommerceEMEAExchangeInventoryMeasurementMobilePublisherTransparency

• IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign [...]

  Ad TechAgencyDemand SideDOOHEMEANativeOOH

• Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech Lab Acquires DigiTrust; MetaX Releases adChain Whitelist; USD$8m (£5.7m) Funding for Appodeal; and Fraudlogix & [...]

  Ad FraudAd TechBlockchainDisplayEMEAMobileProgrammaticTransparencyViewability

• Netric Teams Up with PlayAd for Nordics Growth Market: Q&A with Daniel Ahlbert, CEO, Netric

  7 years ago News

  

  With the Nordic market set for huge growth in the near future, ad exchange Netric and video network PlayAd are teaming up for a new partnership aimed at providing monetisation opportunities for  premium publishers’ video content, ExchangeWire has learnt. Combining [...]

  Header BiddingNordicsProgrammaticPublisherVideo