Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK likes programmatic video; Retargeting budgets to increase; and Mobile catches [...]

  attributionDACHDisplayEMEAExchangeWire ResearchIndustry InfrastructureMeasurementMedia SpendMobileProgrammaticUKVideo

• Comcast Acquires StickyADS; DoubleClick Launches Native Ads

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD. StickyADS.tv Acquired by Comcast Comcast [...]

  Ad FraudAd ServerAd VerificationAdvertiserAgencyCreativeEMEAMeasurementMobileNativeProgrammaticPublisherSSPUKVideo

• European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Digital ad spend grew by 13.1% in 2015; Improvement in quality [...]

  Ad FraudAd NetworkAdvertiserAnalyticsBrand SafetyDACHDisplayEMEAExchangeMeasurementMedia SpendMobileProgrammaticPublisherTradingViewability

• Now & Next: Malvertising

  9 years ago News

  

  Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  Ad BlockingAd FraudAd NetworkAd ServerAd VerificationAdvertiserAgencyDataDMPExchangeProgrammaticPublisherViewability

• Navigating the Headwaters of Today’s Header Bidding Options

  9 years ago News

  

  Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below) argues in favour of the former and lists the benefits.  Nearly unheard of two years ago, header bidding is ubiquitous [...]

  AdvertiserDisplayMedia SpendProgrammatic

• Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock Plus collaborates with Flattr; New CTO for Xaxis; USD$250m run rate for xAd; Adjust expands; [...]

  Ad BlockingattributionDACHDataDisplayEarningsEMEAMeasurementMobileProgrammaticPublisherSingapore

• Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original [...]

  AdvertiserDigital MarketingDisplayExchangeExchangeWire ResearchMedia SpendMobileNativeProgrammaticPublisherTradingVideo

• The Basics of Successful Mobile Audience Data Handling for Marketers

  9 years ago News

  

  What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on mobile audience data handling, Tom Laband, CEO AdSquare (pictured below), addresses marketers who are unsure how to approach audience targeting; [...]

  AdvertiserDataDisplayDMPMartechMeasurementMobileProgrammaticTargetingTechnology

• Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; [...]

  Ad BlockingAd ServerAdvertiserAgencyAppleAustraliaDataDSPEarningsEMEAFacebookMeasurementMobileProgrammaticPublisherSearchTechnologyTransparencyUK

• It’s Not Mobile vs Desktop – It’s In-App vs Web: Q&A with Fyber

  9 years ago News

  

  The global ad industry is plagued by a big misconception at the moment: the idea that there’s a huge difference between buying and selling inventory programmatically on mobile versus desktop. But, according to Fyber’s co-founder and COO Janis Zech, and [...]

  AdvertiserDisplayMedia SpendMobileProgrammatic