Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; [...]

  AdvertiserDataDisplayEMEAExchangeMeasurementMedia SpendMobileProgrammaticPublisherUKVideoViewability

• EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota [...]

  DataDSPEMEAMeasurementMobileProgrammaticPublisherRegulationTransparencyVideoViewability

• Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of [...]

  Ad BlockingAd VerificationAdvertiserDisplayMeasurementMedia SpendMobileProgrammaticSocial MediaVideoViewability

• UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The Trade Desk and Plista; StickyADS.tv tackles fraud; and Adform launches header bidding solution.  UK ad spend [...]

  Ad FraudAutomated GuaranteedDSPEMEAExchangeMedia SpendMiddle EastMobilePerformanceProgrammaticPublisherTechnologyTradingTransparencyVideo

• 33% of US Marketers Expect Budgets to Rise; Mobile Devices & Networks Will Have Biggest Impact on Marketing

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketing budgets to rise; Customer experience rules; and UK retailers [...]

  AdvertiserDataEMEAMartechMobile

• Now & Next: TV

  9 years ago News

  

  Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]

  Media SpendTV

• AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion [...]

  Ad NetworkAd ServerAdvertiserattributionBrandingCross-ChannelDACHDataDigital MarketingDMPDSPEMEAMedia SpendMobileNativePMPProgrammaticPublisherTechnologyTrading DeskViewability

• Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: more money spent on audience data; digital drives global ad spend; [...]

  DisplayEMEAMedia SpendMobileProgrammaticSearchSocial MediaUKVideo

• Outstream Video – An Online Ad Format Determined to Be Viewed on its Own Merits

  9 years ago News

  

  While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of what to expect when engaging with such formats. This piece by Kevin Fox, head of advertising, Blue Billywig, (pictured below), [...]

  AdvertiserAgencyBrand SafetyCreativeDigital MarketingDisplayProgrammaticPublisherTargetingViewability

• Measuring the ‘Mesut Özil’ Clicks of a Complex Customer Journey

  9 years ago News

  

  Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for anyone mildly interested in football. Adam Baker, MD, Sociomantic UK, (pictured below), uses the analogy with football to take an [...]

  AdvertiserattributionDisplayProgrammatic