Sonja Kroll
EMEA Editor
Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.Articles by Sonja
LiveIntent Talk International Plans For Product Roll-Up & Jason Kelly Hire
Email seems to be an unlikely channel for programmatic advertising, yet LiveIntent has seen significant growth recently. Maybe precisely because the ad tech community so far has overlooked the capabilities of email as a programmatic channel. In 2015, LiveIntent finalised [...]
Overcoming Technical Barriers to Creative Innovation in Programmatic Advertising
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction of rising ad spend and declining viewability, Ben Pheloung, head of demand, EU, PulsePoint, (pictured [...]
Ad BlockingAd FraudCreativeMedia SpendMobileProgrammaticViewability
Coull Raises Funding; EU is Suspicious of Big Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big data; Publicis launches fund for startups; Google AMP is one month away; and new head of [...]
Ad FraudAdvertiserDataEMEAMobileProgrammaticVideoViewability
Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google's DoubleClick starts Programmatic Guaranteed; Flashtalking acquires Encore; MediaMath Launches Helix; and Series A funding for startup [...]
Ad ServerAdvertiserattributionAutomated GuaranteedDataEMEAMedia SpendProgrammaticPublisherVideo
Why It’s Time to Bring Art Back Into Digital Advertising & Refocus On Media Context
Truly successful ads combine high-quality creative with suitable placement in appropriate environments and effective targeting. But, while advertisers are distracted by tailoring their ads based on data, they are missing the bigger picture. Nick Welch, business development director UK, ADmantX (pictured below), in this piece calls for [...]
Seeing Viewability for What it Is
Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business intelligence, The Exchange Lab. It has always been the nature of advertising that publishers can’t guarantee [...]
Oracle Acquires AddThis; Yahoo Re-Org Against All Tax Odds
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis; Yahoo ignores tax threat and considers lay-offs; Nielsen calls for new measurement system; Rubicon Projects partners with Zynga; and Snapchat to develop [...]
Automated GuaranteedDataDisplayEMEAMeasurementProgrammaticSocial Media
Only Brands Can Reverse Digital Marketing Disengagement
Many articles have been written accusing publishers of causing the rise of ad blockers due to our ‘complacent, gluttonous, and user-hostile’ approach, resulting in sites flooded with more and more disruptive formats. Brands are the only ones that can reverse [...]
The Evolution of the CMO
Marketing and technology complement rather than contradict each other, at least when it comes to the role of the CMO. In this piece, Chris Le May (pictured below), SVP & MD, Europe and emerging markets, DataXu, takes a look at the changing [...]
Popular Tradertalks
Latest Posts
-
Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold -
2025 Predictions: Open Web -
Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds -
TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard -
The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight
Follow ExchangeWire