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Sonja Kroll

Sonja Kroll

EMEA Editor

sonja@exchangewire.com
Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

  • The Future Of Viewability

    News

    viewabilty

    Viewability remains a key issue in the programmatic landscape, with advertisers calling for transparency and standardisation of viewability measurement.   In this Q&A, Nick Reid, UK MD, TubeMogul, shares his insights on viewability and evaluates the problems and the future of viewability. With advertisers [...]

  • Beat Ad Blocking by Leveraging Mobile Data

    News

    Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues for applying valuable insights into consumer behaviour (which can be gained from looking at mobile data) for winning back consumer [...]

  • Recapturing the Lost User of Online Advertising

    News

    With huge advances being made in technology that delivers advertising, why are online ads not engaging with users? Niki Stoker, client services director at Scoota, (pictured below) argues that it’s time to get creative. So, you’re on Facebook and scrolling through [...]

  • Massive Reorganisation at Publicis; Yahoo Board Debates Sell-Off of Core Business

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell off its core business; Sky FreeWheels into Germany and Austria; the move beyond programmatic to [...]

  • Collision & Convergence – Hype or Reality?

    News

    Not all is lost for ad tech. Gareth Davies, co-founder and CEO at Adbrain, (picture below) sees a way out of the identity crisis and suggests five approaches to improve customer-marketer relations.  As ad tech and martech collide, an existential identity crisis [...]

  • The Era of Programmatic Creative

    News

    Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured below) suggests how marketers can create the perfect mixture. Nearly a decade has passed since programmatic [...]

  • The Move to Trading on Viewability

    News

    Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions, says Niall Hogan (pictured below), UK Managing Director, Integral Ad Science. During 2015, the digital industry, as a whole, has placed much greater emphasis on viewability as [...]

  • Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts's programmatic inventory sale; Advertisers call for third-party verification of measurements; ABC certifies ad viewability measurement products; and Sizmek and Tapad partner up. Appnexus [...]

  • Programmatic Video – Two’s Company, Three’s a Crowd

    News

    Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the trend towards private exchanges and programmatic-direct. Programmatic video is entering a new era. As agencies see [...]

  • Mobile Video Ads: Don’t Shoot the Messenger

    News

    With mobile video ads, customers are judge, jury, and executioner. With this in mind, in this piece, Rob Gay, co-founder Alchemy.video (pictured below) argues for a mobile video solution which runs outside of the native players. This summer, Business Insider released its US Digital Media [...]

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