Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Why ‘Content Views’ is Yet Another Meaningless Metric Innovation in a Publisher Arms Race to the Top

  9 years ago News

  

  The search for a big number to wave in front of an advertiser has led to the introduction of content views as a metric. But as a site owner, Adnan Ebrahim, founder and CEO of Car Throttle (pictured below), argues [...]

  Display

• Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system; Channel 4 and ITV follow suit with programmatic deals; Google and IAB Europe look at [...]

  ExchangeProgrammaticPublisherTVVideo

• From Paper & Paste to Data & Digital

  9 years ago News

  

  Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space. How has digital impacted demand for 'paper and paste' OOH campaigns over the [...]

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• Sizmek Beefs Up Stack With Pointroll Acquisition; RTL Leads Investment Round for VideoAmp

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its burgeoning ad stack; RTL bolsters digital with investment in VideoAmp; IAB Europe and Google on [...]

  AgencyattributionDataExchangeMedia SpendProgrammatic

• The Viewability Illusion

  9 years ago News

  

  Viewability as a metric is currently a 'work in progress'.  In this piece, Lisa Menaldo, MD, UK, Sublime Skinz (pictured below) takes a look at the state of viewability at home and abroad. The definition of viewability (whether an ad can be [...]

  Viewability

• 5 Things Businesses Need to Know About Data Science

  9 years ago News

  

  Everyone is saying Big Data is the next big thing for companies of all sizes. To understand its full potential, it is also important to become familiar with data science. Ultimately, business results do not rest solely on how much [...]

  Data

• Reaching Critical Mass With Publisher Co-operatives

  9 years ago News

  

  Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general manager international, Rubicon Project, discusses how alliances can challenge the dominance of Google et al. The [...]

  Publisher

• Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to become part of GroupM; Improve Digital joins IAB tech lab; and Skimlinks rewards publisher with [...]

  Ad BlockingAgencyDataMedia SpendPublisherTargeting

• Online Advertising Pushes Forward as the Healthiest Channel in the Marketing Industry

  9 years ago News

  

  Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns work that extra bit better, argues Richard Robinson, managing director & VP EMEA, Turn. The latest IPA Bellwether study showed that [...]

  AdvertiserBrandingDataDigital MarketingProgrammatic

• Facebook’s DSP: Will the Data Be Enough in a Programmatic World?

  9 years ago News

  

  If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota, looks at the future. Programmatic has emerged from the outer echelons of the ad-tech world and [...]

  DataDSPFacebook