Sonja Kroll
EMEA Editor
Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.Articles by Sonja
Internet of Things: The Future
Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity for more products? Andy Hobsbawm, founder & chief marketing officer at EVRYTHNG (pictured below), looks at the [...]
A Few Home Truths for the Adtech Industry
Every company that operates in the programmatic advertising sector is facing big challenges. Reacting to market forces and staying relevant is tough in any industry, but programmatic may unique in its ability to distort or avoid the reality of the [...]
Transparency in Media Buying and Programmatic Marketing
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’ in media buying and programmatic marketing. While researching for this piece, I was reminded just how [...]
Adrian Maguire, Head of Digital Analytics at TUI, Discusses Data & Tech Strategy
Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years, always with a focus on data. Today, Adrian sets the strategic direction for digital analytics across the TUI group. This [...]
Programmatic on the Psychologist's Couch
How open, conscientious, extraverted, agreeable – and neurotic – is programmatic? Jim Hodgkins, managing director, marketing services, VisualDNA, analyses the programmatic industry and sums up the challenges which still lie ahead. What’s the first rule of marketing and advertising? Understand the [...]
What’s the Point of Video Ads If No One Can See Them?
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor, UK MD of Teads (pictured below), the solution lies with engagement and choice. Imagine if you [...]
Why the Grass is Greener in a Walled Garden
Despite providing obstacles, there are good reasons to keep a walled garden. In this piece, Chris Bennett, MD Europe, Pixability, argues in favour of walled gardens and lists the benefits of buying from them. Those established in the digital media industry will [...]
FLXone Acquired by Teradata; JICWEBS Tackles Ad Fraud
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FLXone acquisition powers Teradata's Integrated Marketing Cloud; JICWEBS publishes ad fraud taxonomy; and Kinetic takes programmatic buying outside. Teradata announces marketing hub and [...]
xAd & Rubicon Roundtable Demands All Parties Unite to Transform Programmatic Advertising Through Data Accuracy & Transparency
This Tuesday, our very own Rebecca Muir, chaired the Programmatic Roundtable hosted by xAd, the global location marketplace, in partnership with online advertising firm, Rubicon. Attended by leaders from agency trading desks, publishers, media owners, demand side platforms such as [...]
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