Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• A German View of Programmatic

  9 years ago News

  

  Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland argues for the latter. Each year Germany hosts dmexco, the world’s largest digital marketing conference, boasting [...]

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• Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital Ad Ratings for Europe; Mobile CPMs are rising; Facebook goes for Youtube; BidSwitch welcomes new [...]

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• Will Google’s Customer Match Make Hash of Traditional SEM?

  9 years ago News

  

  Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind you, says Dave Hendricks, president and managing director of LiveIntent UK (pictured below). In this piece, [...]

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• UK Ad Spend Growth Forecast Cut to 3.7%; Ad Viewability in UK Rises Above 50%

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 30% losses in the mobile ad market due to lack [...]

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• How Programmatic TV is Changing Ad Currency

  9 years ago News

  

  Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will help marketers optimise their cross-media campaigns in the new shape of engagement metrics – and ultimately drive sales, argues Andreas [...]

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• Google Unveils Accelerated Mobile Pages; EU Annuls 'Safe Harbour' Agreement With the US

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works [...]

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• The Open Exchange Market Needs More Trust & Transparency

  9 years ago News

  

  Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private marketplaces are the main problems assailing open exchanges. But with a proactive approach, today's exchanges [...]

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• Adblocker Ruling Sets Back German Publishers; No More 'Safe Harbour' in Europe

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential 'Safe Harbour' changes may have implications for European-based US companies; comScore and Rentrak present a [...]

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• What AOL’s Acquisition of Millennial Media Really Means

  9 years ago News

  

  With its acquisition of Millennial Media, AOL is positioning itself for further penetration of the programmatic space. Sizmek's VP Product Sales, Andrew Bloom, looks at the acquisition and discusses the effect it will have on the ad tech industry. AOL’s decision [...]

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• Adform Launches Automated Guaranteed; UK Marketers Struggle With Branding Measurement

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches 'Automated Guaranteed'; UK marketers find branding measurement challenging; TabMo starts on the UK market; and a last word on dmexco [...]

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