Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules; Rising Viewability Rates in UK; CDP Institute Launched in Europe; Finnish Media Group Otavamedia [...]

  Ad FraudAd TechattributionBrand SafetyDisplayEMEAGDPRRegulationTransparency

• What Has Your Data Done for You Lately?

  7 years ago News

  

  Access to information has been revolutionised by the internet; and big data now provides insights on consumers at the touch of a button. However, the demographics that have historically guided our comms planning are becoming increasingly meaningless. Tyler Greer (pictured [...]

  DataTransparency

• Google’s Crackdown on Ads – Let’s Just Read Between the Lines Here

  7 years ago News

  

  Google has been blocking ads it deems intrusive since mid-February. In this opinion piece for ExchangeWire, Oliver Gold (pictured below), UK managing director, YOC, looks at the new rules as they are now permanently enforced, investigates how they came about, [...]

  Ad BlockingAd TechGoogle

• Full Control for Publishers & Advertisers: Q&A with Ariel Napchi, HIRO Media

  7 years ago News

  

  HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with Ariel Napchi (pictured below), CEO and founder, HIRO Media, to discuss their programmatic offering. ExchangeWire: Can you give us some insights [...]

  PublisherSSPSupply Side

• It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compliance

  7 years ago News

  

  Compliancy with the new regulations on data usage in the EU is not an issue that can be resolved by going it alone. Working together, the various stakeholders in the programmatic supply chain will not only make it easier for [...]

  DSPGDPRProgrammaticPublisherRegulationSSPTransparency

• In-Feed & Programmatic Video Are Playing Well Together

  7 years ago News

  

  The online video segment is growing at a rapid clip, as audiences spend more time scrolling through content on desktops and mobile devices, and less time watching traditional TV. This shift has sparked a frenzy of formats, platforms, and channels vying [...]

  ProgrammaticPublisherVideo

• People-Based Marketing & GDPR: Q&A with Michael Komasinski, Merkle

  7 years ago News

  

  Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila Insight in the UK, and b2b digital agency DWA, with offices in Munich and London. In view of the GDPR [...]

  Artificial IntelligenceDataEMEAGDPRRegulationTargeting

• Can Blockchain Help Negotiate the Challenges of GDPR? Q&A with Stephan Shakespeare, YouGov

  7 years ago News

  

  Noncompliance with the upcoming GDPR could cost businesses millions of euro in fines. Is blockchain an option that can provide the transparency and accountability enforced by the new rules? ExchangeWire speaks to Stephan Shakespeare (pictured below), CEO, YouGov Direct, whose [...]

  BlockchainDataGDPRRegulation

• European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID Foundation Launched; Turner Combines Its Ad-Products into New T1 Ad Unit; Impact Radius Rebrands & Launches Martech Platform; Iotec Introduces [...]

  Ad FraudAd TechAd VerificationDataEMEAMeasurementProgrammaticRegulationTransparency

• GDPR – The Ad Tech Industry Gears Up for Change: A Collective Q&A

  7 years ago News

  

  2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to understand [...]

  Ad TechDataEMEAGDPRRegulation