Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Retrospective Industry Views on MWC 2018

  7 years ago News

  

  Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights [...]

  Ad FraudAd TechBrand SafetyMobilePublisherVideo

• What the Google Ad-Blocker Can Teach Brands About Relevance & Safety

  7 years ago News

  

  Google's decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution for users to avoid exposure to ads is also a way for Google to eliminate their competition for ad dollars. [...]

  Ad BlockingAd TechBrand Safety

• New IAS In-App Protection Solution; ID5 Raises €1m Seed Investment

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in [...]

  Ad FraudAd VerificationAudioDataMobileProgrammaticTargetingTransparency

• IAB Releases GDPR Framework; OpenX Removes Video Ad Format

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]

  Automated GuaranteedDataDisplayEMEAGDPRHeader BiddingMonetisationProgrammaticTechnologyTransparencyVideoViewability

• Demystifying Mobile Ad Fraud

  7 years ago News

  

  Advertising Association and WARC’s Expenditure Report shows that UK mobile ad spend rose by 30.7% year-on-year in 2017, representing the eighth year of growth. This is only set to grow in 2018, with a further overall market growth of 2.8% anticipated. [...]

  Ad FraudAudienceMobile

• Why OOH Is the Answer for Digital Advertisers in a GDPR World

  7 years ago News

  

  With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict opt-ins are not an issue. Craig Mytton (pictured below), CRO, Bitposter, argues for OOH as [...]

  Digital MarketingDOOHGDPRRegulation

• Digitisation & Data Science: Q&A with Coralie Petermann, Sublime Skinz

  7 years ago News

  

  To survive digital transformation, businesses must be versatile, agile, and tech-savvy, says Coralie Petermann (pictured below), director of data science, Sublime Skinz, in this Q&A with ExchangeWire. As a consequence, data science is becoming increasingly important in organisations. ExchangeWire: How do [...]

  Data

• Rapid Growth for Connected TV Advertising in Europe; BVDW Criticises CfBA

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV Advertising in Europe Will Grow; BVDW: Coalition for Better Ads Solution Ignores Needs of the European Market; New mobile ad formats for [...]

  EMEAMobileMonetisationProgrammaticRegulation

• Marketers & GDPR: Q&A with Ian Woolley, Ensighten

  7 years ago News

  

  GDPR will be a challenge for marketers, but it will also enable a new level of transparency that will change the programmatic industry for the better. But how ready are marketers? In this exclusive Q&A, Ian Woolley (pictured below), CRO, [...]

  GDPRRegulation

• AR Will Bring New Growth: Q&A with Stuart Flint, Oath

  7 years ago News

  

  While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head [...]

  Ad TechArtificial IntelligenceAugmented RealityPredictionsVirtual Reality