Sonja Kroll
EMEA Editor
Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.Articles by Sonja
Fyber Partners with Tapjoy & AdColony; Digital's Share in OOH Rising
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]
AdvertiserAudioDigital MarketingDOOHDSPEMEAHeader BiddingMedia SpendMobileMonetisationOOHVideo
Rebrand With a New CDP: Q&A with Sigvart Voss Eriksen, Tapad
Martech provider Tapad is launching its new customer data platform as we speak. ExchangeWire speaks with Sigvart Voss Eriksen, CEO, Tapad about the importance of personalisation for marketing, and gets the lowdown on the new CDP. ExchangeWire: Why is Tapad moving [...]
The Boom Times Are Still Rolling for Digital Advertising: Q&A with Ally Stuart, MD EMEA, Sharethrough
Is programmatic going from strength to strength? In this Q&A with ExchangeWire, Ally Stuart (pictured below), managing director EMEA, Sharethrough, explains what recent ad spend figures say about the state of the industry, the impact of GDPR, and what 2018 holds [...]
Why Blockchain Addresses Transparency Issues in Programmatic Advertising
In today’s world, the ability to trade securely, and with complete control over where budget is being invested, is critical to success in any given industry. However, concerns over a lack of transparency in spend have long plagued the global [...]
A Duopoly Doesn’t Make for an Efficient Marketplace: Q&A with Dan Slivjanovski, RhythmOne
RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the vision for RhythmOne post-acquisition, how the company will leverage its end-to-end offering, and about the [...]
£4.5m for PowerLinks; Weve Launches Location Verification Service
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for [...]
Ad TechAdvertiserAudienceDemand SideEMEAInvestmentMartechMobileNativeOOHProgrammaticPublisherSupply SideTargetingTechnology
Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using
With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the digital advertising market continues to show exceptional growth as marketers recognise digital’s unique ability to reach large audiences and connect [...]
AgencyAnalyticsMartechMeasurementMedia SpendMobilePerformanceProgrammaticTechnologyViewability
How to Make Friends & Influence People
Building strong relationships is always beneficial, and what better day to celebrate than the Random Acts of Kindness Day on 17 February? But before you cross the office to give your MD an unsolicited bear hug, a word of caution: [...]
Attribution Fraud in the In-App World
Fraud remains a key threat to the digital advertising world and has been a pervasive hazard throughout its history. Where app promotions are concerned, the problem is particularly acute. New forms of attribution fraud have quickly emerged that are far [...]
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