Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]

  Ad ServerAd TechAnalyticsAutomated GuaranteedDigital MarketingDisplayEMEAMobileProgrammaticPublisherSocial MediaTechnologyVideo

• Another Year of Transparency? Q&A with Koray Fuat, PubMatic; Ignasi Prat, Tappx; & Michael Nevins, Smart

  7 years ago News

  

  GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners they work with, but it will also make them more protective of their data. At the same time, the big [...]

  Ad TechAds.txtBlockchainDataDSPGDPRMobileRegulationTechnologyTransparency

• Marketers Need to Do More with Mobile Tech: Q&A with Ian James, Verve

  7 years ago News

  

  Are marketers using mobile and location-based advertising to its full potential? In this Q&A with Ian James (pictured below), GM international, Verve, ExchangeWire discusses the current location-based marketing landscape. ExchangeWire: Where is location-based mobile marketing going in the wider advertising/marketing mix? Ian James: In 2017, [...]

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• Programmatic Direct Proves Relationships Are Still at the Heart of Advertising

  7 years ago News

  

  More control, more transparency – more ROI. Programmatic direct has everything going for itself. In this op-ed for ExchangeWire, Richard Kidd (pictured below), VP, head of business development, OpenX, looks at the reason for programmatic direct’s meteoric rise and its [...]

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• JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and TAG align for brand safety and antifraud initiatives; German anti-trust probe; Ads.txt on OpenX exchange; UK is largest data market [...]

  Ad FraudAd TechAds.txtBrand SafetyDataDMPEMEAExchangeInvestmentProgrammaticUK

• AB Testing Feature by Convertize; Fashion Sells Better on Mobile

  7 years ago News

  

  RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Convertize launches Autopilot for AB testing; Mobile shopping yields better sales; and Apple Business Chat. Convertize Goes Autopilot Conversion rate optimisation specialists Convertize promise [...]

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• 1,44 Mio Euro für Programmatic-Ausgaben in Deutschland 2018; Adform filtert mit ads.txt

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic-Ausgaben in Deutschland wachsen um 29,7%; Adform filtert mit ads.txt; MMA erweitert sich; und Kapitalrunde bei Opinary. 1,4 Milliarden Euro programmatischer Ad Spend in Deutschland Programmatische Werbung in Deutschland wird im [...]

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• Shopping via Voice Assistants Encourages Increased Spending; Retail Worst Affected by Cloud Failure Incidents

  7 years ago News

  

  RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Shopping via voice assistants entices customers to spend 500% more; Retail could be worst affected by cloud failure incidents; and Good times for [...]

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• UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]

  Ad TechAds.txtEMEAGDPRInventoryMobileProgrammaticPublisherSupply SideTransparencyViewability

• Outstanding Returns During Golden Quarter Show Retailers Are Getting with Programmatic

  7 years ago News

  

  The ‘Golden Quarter’ between October and December regularly flushes profits into retailers’ tills. The bonanza also extends to programmatic advertising, writes David Marrinan-Hayes (pictured below), chief operations officer, Ve, on the back of Ve’s first global Golden Quarter report, which [...]

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