Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Nielsen bringt Digital Ad Ratings für Youtube Mobile nach Europa; YOC startet programmatische Plattform

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad Ratings für Youtube Mobile auch in Deutschland; YOC startet VIS.X-Plattform; Inskin ist JICWEBS-zertifiziert; und Fünf Fragen an Jochen Schlosser, Adform. Nielsen [...]

  Ad FraudAd TechDACHMeasurementMobileProgrammaticSSPTransparency

• GDPR Is a Game Changer, Not a Death Knell: Q&A with Tiffany Morris, Lotame

  7 years ago News

  

  Tiffany Morris (pictured below) is general counsel and vice president of global privacy at DMP Lotame. In this Q&A with ExchangeWire, she explains the benefits of GDPR for advertisers, its repercussions for the online advertising industry, and Lotame's approach to [...]

  DataDisplayDMPGDPRRegulation

• Nielsen Takes YouTube Mobile Measurement to Europe; Taptica Raises £38.2m

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Nielsen measurement for mobile YouYube app in Europe; Capital for Taptica; JICWEBS certification for Havas; AI for Contentsquare; and New SSP for [...]

  EMEAProgrammatic

• Ads.txt Has a Major Impact: Q&A with Jochen Schlosser, CSO, Adform

  7 years ago News

  

  With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to fight inventory fraud. In this Q&A, Jochen Schlosser (pictured below), CSO, Adform, tells ExchangeWire that the majority of publishers are [...]

  Ad FraudAd TechAds.txtDemand SideDisplayProgrammaticPublisher

• The 'Brand Safety First' Approach Is Hurting Digital Advertisers

  7 years ago News

  

  Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since The Times published findings of their investigations suggesting that some major household brands were inadvertently funding extremist groups. Rather than [...]

  AdvertiserBrand SafetyDataDisplay

• Unmasking the True Value of Cross-Device Data

  7 years ago News

  

  By 2020, Yahoo UK and Enders Analysis predict that cross-device strategies will make up 58% of total UK online spend. However, this stat should not come as a surprise to marketers. With the average British household owning more than seven [...]

  Cross-DeviceDisplay

• Header Bidding is Dead – Long Live Header Bidding!

  7 years ago News

  

  Header bidding continues to grow, with some SSPs reporting an impressive 202% year-on-year growth in Q3 2017. This growth explains why so many tech companies have jumped into the space. In this piece for ExchangeWire, Jonnie Byrne, managing director UK [...]

  Ad TechHeader Bidding

• Ads.txt Is Only *One* Solution to Ad Fraud: Q&A with Andy Evans, CMO, Sovrn

  7 years ago News

  

  In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go beyond mere ads.txt implementation, and among other things discusses the impact of publisher whitelists on mid- to long-tail publishers. ExchangeWire: Why [...]

  Ad BlockingAd VerificationAds.txtMeasurementPublisherViewability

• Amazon TAM startet in Deutschland; Plista Trendradar

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Amazons Header-Bidding-Lösung TAM startet in Deutschland; Plista Trendradar 2018; und Adyoulike erhält britische JICWEBS-Zertifizierung. Amazon bringt Transparent Ad Marketplace nach Europa Die Header-Bidding-Lösung von Amazon kommt nach Europa. Die Cloud-basierte serverseitige [...]

  DACHGDPRNativeProgrammaticPublisherRegulation

• With Customers Firmly Behind the Wheel, How Can Marketers Succeed in 2018?

  7 years ago News

  

  Where is marketing heading in 2018? In this piece for ExchangeWire, Jamie Anderson (pictured below), EMEA President, Marketo, looks at the growing influence of customers on the brand-user relationship, of marketing executives in the boardroom, and of AI in the ad [...]

  Ad TechArtificial IntelligenceDigital MarketingMartechMedia SpendPredictionsProgrammatic