Will Freeman

Will Freeman is a freelance video game and technology journalist, having written for numerous specialist, consumer and industry publications for over a decade. You can find his work in The Guardian, The Observer, Vice, Edge, Eurogamer, IGN, Gamespot and many more. He has also carved a niche covering the technology, creativity and business of the games industry for an industry readership, previously serving as editor of Develop magazine, and contributing to websites including Gamesindustry.biz and PocketGamer.biz. He also works as a copywriter, event curator, script editor, researcher and consultant in the games industry, and has on numerous occasions stood as a judge on the BAFTA Games Awards, Tiga Awards and Develop Awards. Will is a devoted arcade gamer, and while he really is closing in on 40, he is a competitive yo-yoer and current UK yo-yo champion in his division.

Articles by Will

• GDC Day Two Roundup: Google Enters Gaming Market with Stadia

  6 years ago News

  

  Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

  Ad TechAdvertiserAdvertisingAudienceCreativeDataDeveloperDigital MarketingDisplayesportsGamingInventoryMobileMonetisationMultiplayerPlayersPublisherStreamingTechnologyTwitchUncategorizedVideo

• China's Government Ends 9-Month Freeze on New Game Approvals

  6 years ago News

  

  China may be the world's biggest game market, with regard to user numbers and revenues, but for many months the nation's Government had declined to approve a single new game. That all changed in recent days. As reported by the South [...]

  APACAudienceChinaGamingMobileMonetisationPlayersTencent

• Q&A: Reality Clash & the Arrival of Blockchain-Powered AR

  6 years ago News

  

  Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]

  Ad TechAdvertisingBlockchainCreativeDeveloperGamingMobileMonetisationMultiplayerPlayersTechnology

• 'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?

  6 years ago News

  

  This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

  Ad TechAdvertiserAdvertisingDigital MarketingGamingInventoryMonetisationProgrammaticTechnologyUser Acquisition

• Mobile eSports as a Tool to Aquire & Retain: A Primer

  6 years ago News

  

  You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]

  AudienceesportsGamingMobileMonetisationPlayersSponsorshipStreamingTechnologyUncategorizedUser AcquisitionVideo