Zara Briggs

Senior Marketing & Events Executive

Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.

Articles by Zara

• US Officials Investigate Activision Blizzard; Elon Musk Becomes Twitter's Largest Stakeholder

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: US Officials probe potential insider dealings at Activation Blizzard; Elon Musk becomes the largest stakeholder in Twitter and is appointed [...]

  Elon MuskGamingMetaverseNFTTwitter / XYouTube

• India Bans 22 YouTube Channels Over Disinformation; Twitter Appoints Elon Musk to Board

  3 years ago News

  

  In today’s ExchangeWire news digest: the Indian government bans 22 YouTube channels for posting disinformation; Twitter appoints billionaire Elon Musk to its board of directors; and one-click payment start-up Fast to shut down all operations.   India bans 22 YouTube channels over alleged [...]

  AppointmentElon MuskIndiaRegulationSocial MediaTwitter / XYouTube

• US Officials Probe Activision Blizzard’s Brunch; Amazon Sellers Report an “Unfair” Marketplace

  3 years ago News

  

  In today’s ExchangeWire news digest: Officials at the US Department of Justice and Securities and Exchange Commission are probing a meeting between Activision Blizzard’s CEO Bobby Kotick and Alexander von Furstenberg; a report conducted by the Institute for Local Self-Reliance [...]

  AmazonE-CommerceFundingIPOLegal

• Digital Markets Act Proposed to Tame Big Tech; Yandex Spark Concerns over Data sent to Russia

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: European lawmakers propose the Digital Markets Act to tackle antitrust behaviour in Big Tech; Russia's search engine, Yandex, [...]

  Big TechCryptocurrencyDataEuropeRegulationRussia

• Meta "Orchestrate" Campaign Against TikTok; Russian Hackers Set Their Eyes on NATO

  3 years ago News

  

  In today's ExchangeWire news digest: Meta have hired an agency to allegedly sabotage rival TikTok according to The Washington Post; Russian government-backed hackers attempt to breach networks of NATO; and SoftBank's founder Masayoshi Son warns executives to slow down future investments.   Meta hire [...]

  MetaRussiaTikTok

• Meta Face ACCC in Court; Apple Fined in Netherlands for Ninth Consecutive Week

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the ACCC takes Meta to court over misleading ads; Apple issued their ninth weekly fine in The Netherlands; Alibaba [...]

  AppleChinaFacebookMetaRegulation

• Alibaba Increase Buyback Scheme to Woo Investors; YouTube To Stream Ad-Supported TV

  3 years ago News

  

  In today's ExchangeWire news digest: Alibaba try to boost investor confidence by increasing their buyback scheme; YouTube announce they will now stream ad-supported TV for US viewers; and BuzzFeed respond to investor concerns with plans to shrink their news division.   Alibaba increase share [...]

  ChinaCTVNewsTVVOD

• Apple Under the Microscope Again over Dating App Payments; Grubhub Accused of “Deceptive Trade Practices”

  3 years ago News

  

  In today's ExchangeWire news digest: Apple have been fined again over third-party payment options in relation to dating apps; Attorney General Karl Racine has filed a lawsuit against Grubhub over “deceptive trade practices”; and TripleLift have announced they are acquiring [...]

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• The ACCC take Meta to Court; Reliance Retail Acquires Majority Stake in Clovia

  3 years ago News

  

  In today's ExchangeWire news digest: Meta have been taken to court by the ACCC over failing to regulate misleading ads on Facebook; Reliance Retail have acquired a majority stake in Clovia; and Powered by People have raised USD$5m (~£3.8m) in [...]

  Ad FraudCryptocurrencyE-CommerceFundingLegalMalvertisingMeta

• Publicis Groupe Announce Exit from Russia; Facebook Scope Out the Competition

  3 years ago News

  

  In today's ExchangeWire news digest: Publicis Groupe announce their exit from Russia; Facebook create a TikTok profile; and ChannelEngine raise USD$50m (~£38.2m) in a Series B round.   Publicis Groupe are exiting Russia: “we strongly condemn the unilateral aggression” French-owned advertising agency Publicis [...]

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