Zara Briggs

Senior Marketing & Events Executive

Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.

Articles by Zara

• Microsoft to Shut Down LinkedIn in China; Scopely Acquire GSN Games

  3 years ago News

  

  In today’s ExchangeWire news digest: Microsoft are shutting down their localised version of LinkedIn in China; Scopely have acquired GSN Games from Sony Pictures Entertainment; and Kargo have acquired StitcherAds in a deal worth USD$64m (£46.3m).   Microsoft are sunsetting localised LinkedIn [...]

  AcquisitionChinaSocial Media

• Amazon Rig Search Results; Facebook Will Expand for Metaverse Production

  3 years ago News

  

  In today’s ExchangeWire news digest: Amazon are accused of rigging search results for self-promotional purposes; Facebook will create 10,000 new jobs in metaverse preparations; and Yunxi Technology secure Series D funding round.   Amazon accused of self-promoting   Amazon have, once again, been accused [...]

  AmazonFacebookFundingHiresLegal

• Apple Request a Temporary Pause; Facebook Willing to Open up Algorithms

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple request a stay to the recent court ruling; Facebook show willing to open up their algorithms to [...]

  AppleFacebookGDPRGoogleLegal

• DPC Send off Draft Decision Against Facebook; Kixeye Sellers to sue Stillfront Group

  3 years ago News

  

  In today's ExchangeWire news digest: The Irish DPC have sent off their draft decision against Facebook; Kixeye sellers have filed a USD$30m (£21.9m) lawsuit against Stillfront Group; and Twitter announce a reconstruction ahead of performance ad growth.   DPC draft Facebook a [...]

  FacebookLegalPerformanceTransparencyTwitter / X

• Google Play Countersues Epic Games; Funnel raise USD$66m in Investment

  3 years ago News

  

  In today’s ExchangeWire news digest: Google Play countersue Epic Games during antitrust battle; Funnel have raised USD$66m (£48.4m) in pre-IPO investment round; and KAWO have raised USD$5m (£3.7m) from Sequoia China Seed Fund.   Google countersues Epic Games Google have announced that they [...]

  App StoresFundingGoogleInvestmentSaaS

• Facebook Willing to Open Algorithms to Regulators; Sky Mavis Announce USD$152m Funding Round

  3 years ago News

  

  In today's ExchangeWire news digest: Facebook announce they would be happy to open their algorithms to regulators; Sky Mavis raise USD$152m (£111.6m) in a Series B funding round; and Homa Games raise USD$50m (£36.7m) in a Series A investment round.   Facebook [...]

  FacebookFundingInvestmentTransparency

• Apple Request a Pause; Outsmart OOH Playout Reporting Standards

  3 years ago News

  

  In today’s ExchangeWire news digest: Apple request a temporary pause to a recent court ruling; Outsmart and IPA's outdoor specialists have announced the publication of OOH Playout Reporting Standards; and PDQ.com have announced the acquisition of SimpleMDM.   Apple request a temporary [...]

  AcquisitionApp StoresAppleOOH

• Facebook Whistleblower Voices Concerns; YouTube Announce Video Action Campaign Extension

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook whistleblower, Frances Haugen, discusses safety concerns during a 60 Minutes interview; YouTube announce they are expanding video [...]

  Big TechCTVFacebookTransparencyTwitchYouTube

• Twitch confirm data breach; AppLovin acquire MoPub

  3 years ago News

  

  In today’s ExchangeWire news digest: Twitch announce that they were victims of a data breach; Twitter have entered an agreement with AppLovin to sell MoPub; and Paddle have offered the first alternative payment method to Apple users.   Twitch confirm 125GB data [...]

  AcquisitionApp StoresPaymentTwitchTwitter / X

• Frances Haugen Voices Facebook Concerns to US Senate; Google Announce Release of GNI Advertising Lab

  3 years ago News

  

  In today’s ExchangeWire news digest: Frances Haugen voices her Facebook user safety concerns to the US Senate; Google announce the release of Google News Initiative Advertising Lab; and Ofcom introduce user safety regulations to all video-sharing platforms.   Frances Haugen voices Facebook [...]

  FacebookGoogleRegulationVideo