Zara Briggs

Senior Marketing & Events Executive

Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.

Articles by Zara

• YouTube Announce Video Action Campaigns Expansion to CTV; Perion Network Acquire Vindazoo

  3 years ago News

  

  In today’s ExchangeWire news digest: YouTube have announced they are expanding video action campaigns to CTV; Perion Network have acquired Vindazoo in a USD$93.5m (£68.7m) deal; and Zeta Global have completed a USD$41m (£30.1m) acquisition with Apptness.   YouTube announce video action [...]

  AcquisitionCTVGoogleTVYouTube

• Facebook Whistleblower Voices Concerns: Ozy Media Shuts Down

  3 years ago News

  

  In today’s ExchangeWire news digest: Frances Haugen has been named as the Facebook whistleblower who has user safety concerns; Ozy Media closes its doors after employee scandal; and TDCX has announced pricing of IPO of 19.4 million shares.   Facebook whistleblower voices [...]

  FacebookFraudIPOSocial Media

• Google Seek to Settle; Data-Driven Attribution as Default Model for Google Ads

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google have offered a settlement over EU antitrust investigation; Google Ads announce data-driven attribution as the default model; [...]

  AcquisitionApp StoresGamingGoogleNetflix

• Microsoft Windows Store Opens up to Third-Party Storefront Apps; Meesho Raises USD$570m

  3 years ago News

  

  In today’s ExchangeWire news digest: Microsoft Store opens to third-party storefront apps; Meesho have raised USD$570m; and Sinch acquires Pathwire in a USD$1.9bn deal.   Microsoft’s app store has opened to third-party storefront apps Microsoft have announced that they are opening their Window’s [...]

  AcquisitionApp StoresE-CommerceFunding

• Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment

  3 years ago News

  

  In today’s ExchangeWire news digest: Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment; and Conexiom announces growth investment of USD$130m (£96.5m).   Netflix have acquired Night School Studio Night School Studio, an independent video game developer, have announced that it [...]

  AcquisitionFundingGamingNetflixPartnership

• Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse

  3 years ago News

  

  In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital.   Google Ads announces data-driven attribution as the future   Google have announced [...]

  FacebookFundingGoogleInvestment

• Google Seeks Settlement Over Antitrust Investigation; WPP Fined USD$19m (£13.9) by the SEC

  3 years ago News

  

  In today’s ExchangeWire news digest: Google seeks settlement over antitrust investigation; WPP fined USD$19m (£13.9) by the SEC over bribery claims; and Twitter accepts Bitcoin in a new tipping scheme.   Google seeking settlement over EU antitrust investigation   Google have offered a settlement [...]

  GooglePaymentTwitter / X

• Google Abusing Market Position in India; Fivetran nets USD$565m (£413m) and acquires HVR

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: reports suggest that Google have been committing anticompetitive practices relating to its Android mobile operating system in India; [...]

  AcquisitionFundingGoogleIndiaTwitter / X

• Google Announces Ad Transparency Changes; Facebook’s CTO Steps Down

  3 years ago News

  

  In today’s ExchangeWire news digest: Google announces changes to ad transparency; Facebook’s CTO steps down; and StreamElements raise USD$100m (£73.3m) in investment. Google announces new advertiser pages to increase ad transparency Google have announced changes to its ad disclosures to provide users [...]

  AdvertisingFacebookFundingGoogleTransparency