Zara Briggs

Senior Marketing & Events Executive

Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.

Articles by Zara

• US Government Networks Breached by Chinese Hackers; TikTok’s Child Safety Lawsuit gets the Go-Ahead

  3 years ago News

  

  In today’s ExchangeWire news digest: China APT41 has breached six US state government networks according to research by Mandiant; TikTok's child privacy lawsuit has been given the green light by UK High Court Judge; and Swiftly raise USD$100m (~£76.02m) in [...]

  E-CommerceFundingInvestmentLegalRetail Media

• Apple Take a Stand Against Russian Invasion; Netflix to Acquire Next Games

  3 years ago News

  

  In today's ExchangeWire news digest: Apple block access to Kremlin-linked news outlets including Russia Today and Sputnik News; Netflix enter into an agreement to acquire Next Games; and AppLovin announce a USD$430m (~£322.9m) deal to acquire Wurl.    Apple block access to [...]

  AdvertisingAppleCTVNetflixStreaming

• Mark Zuckerberg Looks in TikTok’s Direction; Guan Data Reveal £33m Series C

  3 years ago News

  

  In today's ExchangeWire news digest: Meta have launched Facebook Reels worldwide; Guan Data have announced the completion of their ¥280m (~£32.6m) Series C investment led by Tiger Global; and Raydiant have raised USD$30m (~£22.06m) in Series B.   Meta launch Facebook Reels [...]

  E-CommerceFacebookFundingInvestmentMeta

• Walmart Reveal USD$2.1bn Ad Business; China to Support Struggling Service Sector

  3 years ago News

  

  In today's ExchangeWire news digest: Walmart release Q4 report, detailing their USD$2.1bn (~£1.54bn) global ad business; Chinese regulators announce they are urging food delivery platforms to lower service fees charged to restaurants; and Len Blavatnik, British-American billionaire investor, has agreed [...]

  Ad SpendChinaE-CommerceEarningsInvestment

• China Progress in the Metaverse Space; The Trade Desk Confront Google

  3 years ago News

  

  In today's ExchangeWire news digest: China’s Metaverse Industry Committee have admitted 17 new firms; The Trade Desk announce OpenPath as a new tool to compete with Google's ad business; and Jio Platforms invest USD$200m (~£147.4m) into Glance's software.   China's metaverse group [...]

  FundingGamingGoogleHeader BiddingInvestmentMetaverse

• SoftBank Face Third Conflict With Allen Wu; The CMA to Babysit Google's Privacy Sandbox

  3 years ago News

  

  In today's ExchangeWire news digest: SoftBank are facing a third legal fight with the head of their Chinese joint venture, Allen Wu; the CMA will oversee the development of Google's Privacy Sandbox after legally binding commitments were agreed; and a [...]

  GDPRGoogleIPOPost-Cookie

• SoftBank Discuss Arm IPO; Meta's Oversight Board Advise Tighter Protection Against Doxing

  3 years ago News

  

  In today's ExchangeWire news digest: SoftBank announce plans for Arm's IPO after the merger between Nvidia and Arm terminated; Meta's Oversight Board have advised that the platform should have a stronger stance against doxing; and Shopware have raised USD$100m (~£73.66m) [...]

  AcquisitionFacebookFundingInvestmentIPOMeta

• Amazon's Stock Erupts; European Tech Fund Introduced by Finance Minister

  3 years ago News

  

  In today's ExchangeWire news digest: Amazon's stock rocketed 13.5% on Friday (4 February), marking their best one-day gain since 2015; French Finance Minister Bruno Le Maire announced the launch of a new €1bn (~£846.9m) European tech fund; and tech giants [...]

  AmazonCryptocurrencyE-CommerceLegalMetaverse

• Sony Follow in Microsoft's Footsteps; The Crypto Market Sees New Investment

  3 years ago News

  

  In today's ExchangeWire news digest: Sony have announced they will buy Bungie in a deal worth USD$3.6bn (~£2.7bn); FTX raise USD$400m (~£296.4m) in new investment supported by SoftBank and Ontario Teachers’ Pension Plan; and the Q-commerce market sees rapid expansion [...]

  AcquisitionCryptocurrency

• French Court Upholds Google Privacy Fine; Video Game Sector Expected to Soar

  3 years ago News

  

  In today's ExchangeWire news digest: A French court upholds a €100m (~£74.5m) fine against Google for failing to obtain user consent before the deposit of cookies; the video game sector is estimated to reach a new high this year of [...]

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