Zara Briggs
Senior Marketing & Events Executive
Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.Articles by Zara
Huobi Global Launch Metaverse Fund; Google Track User Locations
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Huobi Global have launched their Lunar New Year campaign to encourage the development of the metaverse; Attorney General [...]
Google Scrapping FLoC Amid Privacy Concerns; Shein Rejuvinating IPO Plans
In today's ExchangeWire news digest: Google scrap plans to launch FLoC, alternatively promoting a new cookie replacement Topics; Shein are reportedly reviving plans to go public after abandoning initial developments last year; and Koji have raised USD$20m (~£14.8m) in a [...]
Google Tracking Users' Location “Since at Least 2014”; ESL Gaming and FACEIT Merge
In today's ExchangeWire news digest: Attorney General Karl Racine has sued Google for making it hard for users to prevent the tech giant from tracking their location; ESL Gaming and FACEIT have merged after Savvy Gaming Group bought both platforms; [...]
Metaverse Campaign Launched by Huobi; Swiggy Raise USD$700m
In today's ExchangeWire news digest: Huobi Global have launched a new initiative to fund metaverse developments; Swiggy have raised USD$700m (£519m) in a Series K round; and 6sense have just completed a USD$200m (£148.3m) Series E funding round just 10 [...]
BlockchainCryptocurrencyE-CommerceFundingInvestmentMetaverse
Google and Facebook Conspire in Secret Deal; Carousell Media Group Launch "Recommerce" Platform
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: An illegal deal between Facebook and Google has come to light in the third amended complaint in the [...]
IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth
The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron [...]
Crypto.com Data Breach Confirmed; Marfeel Violate Privacy Policies
In today's ExchangeWire news digest: Crypto.com's CEO, Kris Marszalek, confirms data breach in Bloomberg TV interview; Marfeel have been accused of violating IAB privacy policies and GDPR regulations by Confiant; and Carry1st have raised USD$20m (£14.7m) in a Series A [...]
Microsoft Shock the Industry with Acquisition; “The Surveillance Advertising Business Model is Broken” - Rep. Eshoo
In today's ExchangeWire news digest: Microsoft have agreed to buy Activision Blizzard in an all-cash deal worth $68.7bn (£50.57bn); a new bill has been introduced to limit advertising platforms from using personal information to target ads; Animoca Brands have raised [...]
Predictions 2022: The Investment and Public Markets
In the fourteenth article in ExchangeWire’s 2022 Predictions Series, experts from across the financial landscape analyse the ups and downs of the investment and public markets, and how it will shape up in the future. The year 2020 saw the market [...]
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