Zara Briggs
Senior Marketing & Events Executive
Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.Articles by Zara
Carousell Media Group Launch "Recommerce" Platform; Apple Comply With Dutch Ruling
In today's ExchangeWire news digest: Carousell Media Group have launched Connect, a "recommerce" programmatic buying platform; Apple have complied with a Dutch ruling ordering the tech giant to allow developers of dating apps to offer alternative payment methods; and Mio [...]
Google and Facebook Conspire in Secret Deal; TikTok Consumer Spending Peaked in 2021
In today's ExchangeWire news digest: An illegal deal between Facebook and Google has come to light after a group of US states have filed their third amended complaint; TikTok consumer spending reached USD$2.3bn (£1.7bn) in 2021; and Bolt have raised [...]
China Booming Despite Strict Crackdown; Twitter Receive Green Light from Nigeria
In today's ExchangeWire news digest: China's tech industry is booming despite strict crackdown pressures from the government; Twitter's ban in Nigeria has been lifted; and Turnip raise USD$12.5m (£9.1m) in a Series A round. Where are China heading in 2022? 2021 saw [...]
Take-Two Buy Zynga in Hefty Deal; European Parliament Violate GDPR
In today's ExchangeWire news digest: Take-Two Interactive have agreed to buy all of the outstanding shares of FarmVille developer Zynga in a cash-and-stock deal; the European Parliament have been reprimanded for breaching GDPR regulations; and Apple have submitted plans to [...]
Paytm Shares Plunge to Rock Bottom; The New York Times Agree to Purchase The Athletic
In today's ExchangeWire news digest: Shares of Paytm have dropped 6% to a record low, from ₹1,226 (£12.2) to ₹1,155 (£11.5); The New York Times announce they have agreed to purchase The Athletic for USD$550m (£405.1m); and Sega executives re-consider [...]
Tencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent take a stake in Monzo; China Mobile raise USD$9bn (£6.6bn) after Shanghai listing; and a new class [...]
Apple and Google Have Secret Deal, According to US Lawsuit; Meta Appeal CMA Decision to Sell GIPHY
In today's ExchangeWire news digest: a new lawsuit has accused Google and Apple of having a non-compete agreement; Meta have applied to appeal the UK Competition and Markets Authority (CMA) ruling; and Integral Ad Science announce that they have acquired AI [...]
Predictions 2022: The Future of Measurement and Attribution
In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry. The focus for 2022 will be testing The death of the cookie [...]
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