Zara Briggs
Senior Marketing & Events Executive
Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.Articles by Zara
Big Tech to be held Accountable for Ads; Meta Acquire Name from Meta Financial
In today’s ExchangeWire news digest: UK lawmakers urge that big tech be punished for illegal advertisements on their platforms; Meta acquire the trademark assets to Meta Financial Group in a USD$60m (£42.3m) deal; and commerce startup Whym raised USD$4.3m (£3.2m) [...]
SenseTime Forced to Postpone IPO; India Hoping for Gaming Regulations for Children
In today's daily news digest from ExchangeWire: SenseTime are forced to postpone their IPO; IndiaTech are hoping for stricter gaming regulations for children; and Anakin have raised USD$2m (£1.5m) in Seed funding. SenseTime forced to postpone IPO Chinese AI startup, SenseTime Group, [...]
The FTC Sues to Block Nvidia’s Merger; New Study Shows Non-Consensual Tracking
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The FTC have sued to block Nvidia's acquisition of Arm; a new report published by Ebiquity shows that websites [...]
Instagram's Adam Mosseri Questioned over Child Safety Measures; Amazon Fined USD$1.3bn by AGCM
In today's daily news digest from ExchangeWire: Head of Instagram, Adam Mosseri, testified before Congress about child safety protocols; the Italian antitrust regulators fine Amazon USD$1.3bn (£986.3m) for causing harm to competition; and YouTube and Roku have announced a multi-year [...]
Non-Consensual Tracking Right Under Our Noses; WPP Acquire Design Agency
In today's daily news digest from ExchangeWire: New research from Ebiquity shows that users are being tracked without consent; WPP have acquired design agency Made Thought; and Genesys announce a USD$580m (£438m) funding round. New research shows that users are being [...]
The FTC Sues to Block Nvidia’s Merger; VKontakte Seized by Russian State
In today's ExchangeWire news digest: The FTC have sued to thwart Nvidia’s acquisition of Arm Holdings; VKontakte have found themselves under Russian state control; and Alibaba's CFO steps down causing a major shake up. The FTC sues to block Nvidia’s merger The [...]
Google Agree to CMA Supervision; 'Easy' Default Passwords Banned Under PSTI
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google agree to have their Privacy Sandbox proposal monitored by the CMA; the UK government introduce the PSTI [...]
Concerns Over Amazon’s Control; Google Prohibit Political Ads in Philippines
In today's daily news digest from ExchangeWire: Reports show that businesses are becoming reliant on Amazon services due to increasing fees; Google ban political advertising in the Philippines ahead of elections; and WhatsApp banned around 2.07 million accounts in India [...]
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