Zara Briggs

Senior Marketing & Events Executive

Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.

Articles by Zara

• Predictions 2022: TV, CTV, and Video

  3 years ago News

  

  In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector which has seen a boom due to recent social restrictions - a consequence of the [...]

  Ad SpendCTVDigitalDisplayPredictionsTVVideo

• AdPlayer.Pro Outstream Video Ads Solutions Provider Reports Q3 2021 Results

  3 years ago News

  

  AdPlayer.Pro, an international provider of an ecosystem of outstream video advertising solutions have published Q3 2021 results, reporting the increase of video ad serving volumes and new video ad player features. Namely, according to the company’s announcement, the volume of video [...]

  Digital MarketingVideo

• Google Agree to CMA Supervision; Meta's Acquisition to be Stripped

  3 years ago News

  

  In today’s ExchangeWire news digest: Google agree to have their Privacy Sandbox proposal monitored by the CMA; Meta's acquisition of Giphy could be revoked after investigation; and Weibo launch a global offering.   Google agree to CMA monitoring on Privacy Sandbox Google have, [...]

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• WhatsApp Forced to Update Policies; Irish DPC Slapped with Corruption Allegations

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: WhatsApp have been ordered to update privacy policies subsequent to ruling; The Irish DPC have been accused of [...]

  ChinaLegalPrivacyTransparency

• China's Tencent Face Further Struggles; The EU Hope for Political Clarity

  3 years ago News

  

  In today’s ExchangeWire news digest: Tencent have been told that new apps and updates must be approved by the Chinese government; The EU are hoping for political clarity with the drafting of a new legislation; DuckDuckGo have announced the creation [...]

  ChinaEULegalProduct LaunchTransparency

• Italy Slap Amazon and Apple With Sanctions; LTK Raise USD$300m for E-Commerce Expansion

  3 years ago News

  

  In today’s ExchangeWire news digest: Italy's competition authority have slapped Amazon and Apple with a sizeable fine; LTK raise USD$300m (£224.6m) for e-commerce expansion; and Plug in Digital raise new investment to enhance game development.   Italy slap Amazon and Apple with [...]

  AlibabaAmazonAppleFundingGamingLegal

• The Irish DPC Slapped With Corruption Allegations; South Korea Place Big Tech Under the Microscope

  3 years ago News

  

  In today’s ExchangeWire news digest: The Irish DPC are slapped with a corruption complaint filed by noyb; Apple and Google could face fines of 2% under new Korea laws; and Niantic receive a hefty USD$300m (£224.5m) investment from Coatue.   The Irish [...]

  App StoresAppleBig TechFundingGDPRGoogleLegal

• WhatsApp Update Privacy Policies; Pakistan Again Removes TikTok Ban

  3 years ago News

  

  In today’s ExchangeWire news digest: WhatsApp update privacy policies after hefty fine; Pakistan removes ban on TikTok; and Lydia adds crypto trading to their platform to allow alternative currency options for users.   WhatsApp update privacy policies subsequent to Irish ruling   WhatsApp have [...]

  BlockchainContentLegalTrading

• US States Amend Complaint Against Google; Google Construct “Fortnite Task Force”, Epic Alleges

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: a group of US states have filed an amended complaint against Google; Google constructed a “Fortnite task force”, [...]

  GoogleIPOLegalRevenue

• Braze Valued at USD$8bn After IPO; US FTC Push Facebook Antitrust Lawsuit

  3 years ago News

  

  In today’s ExchangeWire news digest: Braze have sold 8 million shares in their initial public offering; The US Federal Trade Commission are pushing the antitrust lawsuit filed against Facebook (now Meta) to go ahead; and Ultraleap raise £60m in Series [...]

  FacebookFundingIPOLegalMetaverse