With over a fifth of the UK’s adults (28%) now using ad blockers, action must be taken to reduce the impact on publisher revenues — a fact the industry knows all too well, writes Ben Barokas (pictured below), founder and CEO, [...]

A growing number of advertisers and their agencies are looking for 100% guaranteed viewability, as latest research confirms millions of pounds-worth of ad spend is being wasted because less than half of online ads in the UK are viewable. But, [...]

It has been an exciting year for the television industry from OTT and addressability to programmatic TV and local broadcast markets. As the year comes to a close, it’s that time again for predictions to unfold and to reflect on [...]

This week's LATAM Roundup brings the highlights of 'State of Programmatic Media in Latin America', a study by comScore and MediaMath that heard 52 local market leaders and forecast growth by 10-35% in the Brazilian and Mexican markets; AppNexus will use [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Smartclip übernimmt Outstream-Vermarktung für IP und G+J EMS; ADITION, ADEX und Roq.ad schließen Technologiepartnerschaft; AdDefend bringt Anti-Adblock-Technologie nach Österreich; Neuzugang bei OpenX Deutschland; [...]

With over 6,000 languages spoken worldwide, getting across a brand message in a culturally relevant way is a challenge faced by marketers the world over. This edition of ExchangeWire’s Now & Next feature examines some of the current solutions and [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution [...]

On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure, but the fact of the matter is, the majority of people who visit your website do not [...]

At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane sat down with Joshua Wepman, managing director, GCA Savvian Advisors to discuss the state of the ad tech M&A market in the US. The current state of play Wepman kicked off [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: More time spent on mobile; Packing an emotional punch; Preferred video [...]