ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Dominance of native; Mobile in the morning; Obstacles to online; and [...]

How has the rise of video changed the way publishers operate? Are they prepared for the ongoing developments in this space? Speaking with ExchangeWire, Massimo de Magistris (pictured below), GM EMEA, StickyADS.tv, explains how publishers are evolving to meet the [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; [...]

Audio may not be a new media; but brands need to start thinking about how they can better use the medium in today's context to target and engage their audience. One key challenge facing marketers in Indonesia, for one, was to [...]

Marketing budgets revised up to the highest rate in over two years as marketers hold nerve in face of Brexit uncertainty, reveals the IPA Bellwether report Q3 2016, released this Wednesday (11 October). Report Highlights -Record run of upward budget revisions extended [...]

Online content is saturated with ads; the delivery of which is powered by numerous third-party technologies that ‘facilitate’ the delivery of an advertiser’s ad creative to a publisher’s website. Much of this activity is only seen and understood by ad-ops [...]

The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since the move from print to digital, it’s become a perpetual tug of war between competing parties with very different ideologies [...]

What is the state of programmatic advertising in Europe and how will it continue to develop over the next 12 months? ExchangeWire speak exclusively with Erwin Plomp (pictured below), vice president, RTB, Fyber to find out his views on the challenges the market continues [...]

Ford forecasts that in just five years we’ll be seeing self-driving cars on roads across the UK and USA. Business Insider UK goes for a more punchy prediction, saying that by 2020 there will be ten million self-driving cars on [...]

Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data enrichment can transform vast quantities of data, but the key is for marketers to know [...]