What's the deal with rules and regulations surrounding anonymous data in the new EU GDPR? Prof Dr Christoph Bauer and Dr Frank Eickmeier (both pictured), ePrivacy GmbH explain for ExchangeWire what the GDPR states and how it can be interpreted and implemented [...]

Commanding objects with the power of speech would have been perceived by many to be reserved for futuristic sci-fi films just a decade ago, but today, voice search is part of our everyday lives. However, are marketers taking advantage of [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Chinese investors acquire Media.net for £687m; AU online ad spend hits £3.9bn; TubeMogul aims to educate China [...]

Are marketers doing enough to maximise the value they could garner from downloads of their apps? Not only do they hold a wealth of user data, but also an opportunity to reengage and immerse people into their brands. Cristina Constandache (pictured below), [...]

Dynamic Creative Optimisation (DCO) is a powerful tool that actually allows programmatic targeting to be as impactful as possible, with the right creative for the right person. However, the data that is fed in to deliver the perfect creative execution [...]

While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has enabled companies here to study and gain from the experience of their counterparts in Europe and US. In this industry [...]

Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level. The integration of Meetrics' Ad Attention Solution into the Platform161 DSP means that for the first time ever it's possible [...]

In this week’s LATAM Roundup: eMarketer’s numbers about Latin American e-commerce shows that the Brazilian market will feel an impact of its poor economic situation, growing less than expected; Smartphone’s penetration in Brazil doubles from 19% to 40%; and, finally, [...]

SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory and the DSPs and exchanges fielding its demand, allowing publishers to achieve maximum yield. However, argues Scott Braley (pictured below), [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP [...]