Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by ad fraud and is it a bigger issue for them than they think? ExchangeWire speak with Dr Augustine Fou (pictured [...]

This week in the Latin American Roundup: DynAdmic launches AVOC metric in Brazil aiming to influence the online video market away of traditional complete CPV; a partnership between Adsmovil and In Loco Media in mobile apps advertising in Brazil and [...]

As ExchangeWire previously documented in a Q&A with Dylan Collins, CEO of SuperAwesome, the child-safe marketing platform, the kids' digital market is burgeoning into a multi-billion-dollar opportunity. With the recent launch of REX, the world's first child-safe programmatic exchange, the [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]

With programmatic audio emerging with increasing volumes of inventory available, major players in the audio industry are setting the standard for the channel. Following Spotify's recent announcement that it's partnering with The Trade Desk, Rubicon Project, and AppNexus to launch [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: A digital detox; Increased digital marketing spend; Rising popularity of branded [...]

We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory (pictured below), CRO, Mediaocean tells ExchangeWire how, from their unique position within the industry, they see it changing and what these [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Adform inks partnership with India in sight; AdAsia launches video network & production services; GroupM revises China [...]

When I say 'native', you say 'advertising'. This is how native is perceived in the digital industry, driven more so by the uptake in programmatic native, but is there more to it than just an ad format? In this piece, Alicia [...]

The modern marketing space is filled with talk about reaching the ‘always-on’ consumer, executing strategies that provide audiences with seamless cross-screen experiences, and tailoring content to each individual’s interests and needs. Here, Richard Jenkings (pictured below), senior consultant, Experian writes [...]