ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK ad spend to pass £20bn in 2016; ID fraud risk higher for [...]

Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk aversion with dealing with companies that operate outside of its borders. What does the market look like from the perspective [...]

Yesterday (3 August), amid news of their acquisition, Sizmek (NASDAQ:SZMK), reported financial results for the second quarter ended 30 June 30, 2016. Due to the earlier announcement that Vector Capital plans to acquire Sizmek, the call scheduled to discuss the Q2 results was cancelled. Highlights - Q2 revenue of USD$48.9m [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teads raises £36.3m for Asia expansion; Amnet programmatically targets LinkedIn APAC audience; Majority of APAC consumers unhappy [...]

Do marketers know what their consumers really want? If they think they do, on what are they basing this knowledge? With so many fragments of customer data, can a brand really be certain of the intent of its consumers? Tom Bowman [...]

To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat? How can the industry ensure that effective campaign execution and delivery takes direction from both? ExchangeWire speak with Robert Webster (pictured [...]

Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m (£12.53m) in second quarter ended 30 June, 2016. Highlights – Platform Solutions grew significantly year-on-year, representing 18% of GAAP revenue in the [...]

Still believed to be slightly gimmicky, and something that will not have a place in the 'real world', Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual [...]

Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased products on the consumer side, to opinions that it devalues display advertising on the industry side, retargeting has popularity issues. [...]

Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is it a way for publishers to regain control? In this industry byliner, Rubicon Project's Asia-Pacific Japan managing director Rick Mulia [...]