In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC to become world's biggest digital ad market; Two AU industry groups merge; Singapore broadcaster inks Outbrain [...]

With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably more boring aspect of page-load speed is often neglected. Caleb Sotelo (pictured below), director of labs, OpenX explains to ExchangeWire [...]

Data-driven storytelling is a challenge and a goal for many a marketer, with the ability to customise recommendations to different audiences based on brand interaction near impossible, due to the blackbox nature of existing recommendation engines. ExchangeWire speak with Vijay Chittoor [...]

In a tough and competitive startup environment, European industry recognition, which applauds a company's ability to innovate in an established ad-tech ecosystem, is surely a valuable accolade for any ad-tech startup. Following Adludio's recent 'Best Ad Tech/Marketing Start Up' award [...]

Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the day, no less than during the 'mobile' panel, where Mathieu Rostamkolei, vice president, Numbate was [...]

Amid a flurry of ad tools in the market today, few provide what marketers need in a single platform; and this is where one Singapore-based ad tech firm says it is stepping in to fill the gap. AdAsia Holdings was formally [...]

Big data has offered so many promises and potential solutions to effective audience understanding and targeting; but has it delivered or is it just causing data-blindness? ExchangeWire speak with David Shiell (pictured below), CEO, House of Kaizen about how business intelligence [...]

This week in the LATAM Roundup: The Argentinian publisher co-op RPA announces an in-house DSP aiming more flexibility for local advertisers and agencies; IgnitionOne opens local headquarters in Mexico; Brazilian digital platform developer Hive creates an area to deploy and [...]

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad [...]