In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG: Ad tech must make things easier for brands; Social marketing lab planned for China; DCMN [...]

EU businesses have resigned themselves to the fact that they will have to start complying with the long-awaited EU General Data Protection Regulation and are preparing themselves for 2018. How is the GDPR perceived from the outside looking in? Kitty [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphone shopping is driving UK retail ecommerce sales; Criminals target UK youth [...]

Influencer marketing is creating a name for itself as a way of connecting with highly engaged audiences through the creation of unique and shareable content. It relies on creativity and, unlike most digital media channels, people, rather than data, to [...]

The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate [...]

Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need a first-party S2S solution – and why making such a move would be worth it, [...]

Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman as CEO of the APAC region.  Wunderman, the WPP-owned global digital agency, are bringing in Schlickum to oversee their Asia-Pacific operations, [...]

The Video Player Ad-serving Interface Definition (VPAID) was introduced by the IAB to establish a common interface between video players and ad units, as an upgrade to the more basic Video Ad-Serving Template (VAST), but does VPAID still have its [...]

Programmatic advertising, and the data gleaned from it, are invaluable in the process of building out a profile of an individual. However, as Tom Blacksell (pictured below), managing director of decision analytics and marketing services, Experian argues, it doesn't necessarily [...]

Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers off in Asia-Pacific, who then prefer to work on proven platforms – even if this means perpetuating the presence of [...]