Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it's effectiveness in the B2B realms? ExchangeWire speak with Amay Velu (pictured below), head of operations, [...]

This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara Krumholz, general manager, LATAM, to boost global deals with an impact in the region; Data about Mexican mobile market, that [...]

Higher engagement and retention rates are causing significant growth in the adoption of native advertising formats on mobile, over traditional banner ad formats and technology is evolving to support this continued growth. ExchangeWire speak with Sultan Khan (pictured below), co-founder [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm change shifts focus away from publisher content; Amazon to open UK data centre despite Brexit; Havas launches global OOH & [...]

Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at the Cannes Lions International Festival of Creativity, ExchangeWire speak with Dan Slivjanovski (pictured below), head of marketing, RhythmOne, who delves into [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The future of the marketing organisation; The state of auto in [...]

The UK advertising industry has entered a period of uncertainty; one, which could, and should, make industry players look at how they can ensure certain survival in uncertain times. Steve Latham (pictured below), general manager, Encore by Flashtalking, tells ExchangeWire [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: InMobi fined for secretly tracking location data; China sets new laws for paid search; APAC ad market [...]

The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising. In response to the results, IAB UK have assigned superhero personas to acceptable advertising formats in an attempt to help [...]

Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it to create immersive experiences for their customers. Liam Brennan (pictured below), global digital director, MediaCom, [...]