It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely take over media buying and campaign management. Such misconceptions persist in the Asia-Pacific region and need to be properly addressed, urges [...]

We all know that companies are embracing programmatic in order to better connect with consumers online. The growth in use of programmatic has been well documented, and is showing no signs of slowing. However, Bruce Falck (pictured below), CEO, Turn, tells ExchangeWire that [...]

Digital Out of Home formats are mainstream now and the use of programmatic is bringing outdoor advertising into the 21st century. ExchangeWire speak with Omi Ducat (pictured below), VP business & client development, wayve, about how outdoor automation can help access [...]

How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are many misconceptions around mobile advertising – and unnecessarily so, but that data and measurement need [...]

This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking for more actions from players to ensure clarity and security to consumers and advertisers; Recent [...]

Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format. Advertisers have their work cut out trying to engage with these consumers. So, how long is the ideal video ad [...]

On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching Android Instant Apps – the ability to stream apps without them being downloaded to a device – and, in doing [...]

The new EU General Data Protection Regulation may not be particularly fast-approaching, but it will arrive with full force and the digital industry's full understanding of its implications is imperative. Concluding a series of pieces on ExchangeWire looking at the new [...]

King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 463 million monthly active users. The gaming giant has already made a number of key hires in the [...]

Programmatic TV is still a very small proportion of total TV expenditure, but it's growing, as advertisers understand how it can help their strategies. Mauricio Leon (pictured below), commercial director, TubeMogul, tells ExchangeWire that programmatic TV can do so much [...]