Turkey isn't a market you often hear or speak of when it comes to ad tech, but according to Hulya Altunbas (pictured below), CFO, ReklamStore, it's a market that is full of opportunities and is experiencing significant growth. Here, Altunbas speaks with [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Wego.com goes mobile native in APAC; Tremor Video looks to fill ad tech gap in NZ; Dentsu [...]

The global ad industry is plagued by a big misconception at the moment: the idea that there’s a huge difference between buying and selling inventory programmatically on mobile versus desktop. But, according to Fyber’s co-founder and COO Janis Zech, and [...]

Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company's results dwarfed analysts' expectations, resulting in a 9% increase in stock in after-hours trading.  Facebook's triumphant earnings are refreshing after a week of poor results [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; [...]

In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), focusing on strategies [...]

The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too much talk, but not enough action. ExchangeWire spoke with Adam Gilsenan (pictured below), former head of trading at The Daily [...]

Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts' predictions were realised - and stock fell by 8%. This quarter marks Apple's first quarterly sales [...]

There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and [...]

Marketers remain undeterred by financial and economic concerns, including Brexit and government spending cuts, illustrated by continued growth in marketing budgets, according the IPA Bellwether Report Q1 2016, released last Thursday (14 April).  Report Highlights  – Marketing budget growth sustained for fourteenth successive [...]