Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can't be [...]

With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel discussion on the topic of 'Bridging the Cross-Device Gap'. Here, Hendricks explains how the 'freemium [...]

With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, Adform, and Anthony Rhind, CSO, Adform (both [...]

The Latin American Roundup brings IBGE’s report about internet access in Brazilian households, stating that for the first time, in official data, that mobile internet accesses surpassed desktop's; Facebook announces its new country manager in Brazil; local criticism about changes [...]

In the second of this series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions from leading industry experts, to understand the details of this new regulation, this series investigates what it means for businesses [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion [...]

With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what to expect on the day. Here, ahead of his opening keynote at ATS Paris about [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads leaving bad taste among APAC consumers; IAB AU & Nielsen launch audience metrics; Dentsu makes two [...]

Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a cumbersome effort of running separate campaigns across multiple platforms to effectively reach target audiences. ExchangeWire [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: more money spent on audience data; digital drives global ad spend; [...]