Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x. Centro, a global provider of advertising technology, operates Basis, a [...]

It’s the time of year again when the media herd heads to Cannes. Cannes has always been a weird event for ad tech. Never invited into the main tent by the event organisers for fear of backlash from the 'creative' [...]

In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How [...]

Smart, a leading independent ad monetisation platform has announced that it is expanding its Programmatic Guaranteed capabilities with its worldwide activation within Display & Video 360. Programmatic Guaranteed deals allow publishers and advertisers to execute direct transactions by taking advantage [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path [...]

Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect between the automation specialists and their leaders. In this exclusive piece for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead, IAB [...]

'Transparency', while the term is often banded around as one of the industries many buzz-words it is critical not to dismiss it. Ensuring efficient and optimised spend would prove invaluable for publishers, while reducing fraud and wastage helps the entire [...]

ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, today announces the launch of its Homepage Intelligent Solution for publishers. The new solution will help publishers boost their ad revenue by making their homepage more accessible to [...]

PubMatic has released a white paper, Understanding Supply Path Optimization¸ which outlines options that agencies and advertisers have to solve these problems and why they exist in the first place. Spoiler alert: as the title suggests, the solution will begin [...]

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today (12/06/2019) the acquisition of Omny Studio, the creators of the world’s most advanced podcast and on-demand audio publishing platform, which Triton has been [...]